279: How to Scale Without Borrowing (or Breaking Your Business)

279: How to Scale Without Borrowing (or Breaking Your Business)

Author: Susan Bradley: E-commerce Expert August 5, 2025 Duration: 38:56

Thinking about scaling your store? This episode is your checklist. Susan and Inner Circle coach Melissa Davies break down what most store owners get wrong when they try to grow—and the five things you need to do before you scale.

If you're not profitable now, scaling won't fix it. It'll just magnify the problem. Tune in to hear how to prepare your business to grow without burning out or running out of cash.

You'll Learn:

 ✅ Why your first step isn't marketing—it's accounting
✅ How to know if you're really ready to scale
✅ What to look for in a bookkeeper (and how to know if they're doing it wrong)
✅ How to calculate your cost to acquire a customer
✅ How to set aside a "growth fund" so you're not scaling on fumes

Mentioned in This Episode:

Episode 167 – Price to Maximize Profit https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/

Episode 165 – How to Scale Your Sales https://thesocialsalesgirls.com/how-to-scale-your-sales-episode-165/

Episode 262 – What to Do When You Have More Time Than Money https://thesocialsalesgirls.com/what-to-do-when-you-have-more-time-than-money-in-your-business-episode-262/

Episode 187 – What It Costs to Get a Customer https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/

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Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
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