296: How to 2X Hayley's Shopify Sales

296: How to 2X Hayley's Shopify Sales

Author: Susan Bradley: E-commerce Expert December 2, 2025 Duration: 39:42
The Ecommerce Roadmap
BusinessEntrepreneurshipMarketing

Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is lagging behind. Her big goal? Get her online sales to match her brick-and-mortar sales by the end of the year. In this episode, you'll hear us reverse-engineer that goal using simple math, her key metrics, and a few strategic tweaks that any store owner can steal to grow sales quickly and sustainably.

In this episode, you'll learn:

  • How to "qualify" your big sales goal so you're not setting yourself up to feel terrible on January 1st

  • The simple spreadsheet exercise that shows you exactly how many extra orders you actually need

  • Why traffic, conversion rate, and average order value work together — and which one you should focus on first

  • The quickest ways to raise your average order value, including front-of-the-line shipping, in-cart upsells, and smart bundles

  • How to rethink your brick-and-mortar counter as a list-building machine (without turning your staff into pushy salespeople)

  • What to expect when you finally turn on the traffic tap with ads and why a lower conversion rate isn't always a bad sign

RELATED LINKS:

Get on the Reliable Revenue® Waitlist: https://classroom.thesocialsalesgirls.com/reliable-revenue

Check out Hayley's Website:

 https://harborsidebathandbody.com/

Frequently Bought Together

https://apps.shopify.com/frequently-bought-together


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

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