299: Ellie's Sales Are Great; How Does She Make More Profit?

299: Ellie's Sales Are Great; How Does She Make More Profit?

Author: Susan Bradley: E-commerce Expert December 23, 2025 Duration: 29:12

Are you still spending your time on something you told yourself you'd stop doing a year ago?

That's where Ellie Lum found herself. She runs Klum House, a multi six-figure business with a growing audience and a solid product line. But now she's looking to create more profit—and more space—so she can focus on the work she loves.

In this live coaching call, we walk through how to step out of production mode and into the next phase of business. If you're still stuck doing the parts of the job that wear you down (even after all your progress!), this conversation will hit home.

What You'll Learn:

  • Why "just doing that one task" is keeping you from thinking clearly about what you actually want your work days to look like

    The hidden downside of staying in labor roles as the owner (even when they feel easy or efficient)

  • The real barriers to creating freedom in your schedule—and how to move past them

  • What makes you a risky bottleneck (and how to fix it)

  • How to identify which labor to delegate and structure it so your margins stay intact

 

RELATED LINKS:

Check out Ellie's site here: www.klumhouse.com

Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue

Hiring Help—Get Set Up for Success. https://www.thesocialsalesgirls.com/blog/hiring-help-get-set-up-for-success-episode-280

Do this now and be more profitable https://www.thesocialsalesgirls.com/blog/do-this-now-and-be-more-profitable-episode-204


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
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