300: Handmade Business? See How Janine Will Double Her Online Sales

300: Handmade Business? See How Janine Will Double Her Online Sales

Author: Susan Bradley: E-commerce Expert December 30, 2025 Duration: 29:35
The Ecommerce Roadmap
BusinessEntrepreneurshipMarketing

What if the key to scaling your handmade business isn't launching more products—but doing less, better?

In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's growing fast—without paid ads. They dive into how Janine doubled her online sales, what's working behind the scenes, and the systems she's using to scale her business in a sustainable way.

Whether you're handmade, small batch, or just trying to get more from your existing traffic, this episode will give you fresh ideas and actionable strategies.

What You'll Learn:

  • The exact organic tactics that brought in 132 new customers this year—no ad spend

  • The smart move she can make with a gated sales page—and why you should steal it

  • How a monthly "numbers morning" keeps her business focused and profitable

  • Why this isn't the time for ads—and what to do instead to get more leads now

  • How to use collaborations to grow faster—without relying on influencers or TikTok



RELATED LINKS

 

Learn More About Janine's Brand at: wheatandwildflower.ca
Instagram & Facebook: @wheatandwildflower.ca

Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue

Organic Sales: Don't miss these 2 strategies https://www.thesocialsalesgirls.com/blog/organic-sales-dont-miss-these-2-strategies-episode-282

The free strategy that got 1600 leads and 34 new customers https://www.thesocialsalesgirls.com/blog/the-free-strategy-that-got-1600-leads-and-34-new-customers-episode-281

The best strategy for Organic Growth https://www.thesocialsalesgirls.com/blog/the-best-strategy-for-organic-growth-episode-119


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

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