314: Getting Help Vs. Going It Alone

314: Getting Help Vs. Going It Alone

Author: Susan Bradley: E-commerce Expert April 7, 2026 Duration: 39:42

Bergen Anderson is the founder of Lila Barn Clothing — a Chicago-based brand making bold, colorful clothing for kids and adults who love adventure. She's been in business for 14 years, runs a physical storefront, and recently built a small production team so she can finally focus on the design work she loves most. In this episode, Bergen shares the full story of her journey: from a costly paid ads experiment that left her at a loss, to the foundational work that 10x'd her Black Friday results and transformed her email marketing from an afterthought into a revenue engine.

In this episode you'll learn:

  • Why paid ads can actually hurt your business 

  • How Bergen took her email revenue from under 10% of sales to 30% 

  • Why a few focused coaching calls delivered a higher return than months of agency work 

  • How to know when you're actually ready to layer paid ads into your marketing

If you've ever wondered whether you're spending money in the right places, or felt like your marketing is costing more than it's returning, this episode is for you.

-------------------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.

Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

 


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
231. The formula for sales every day [not-audio_url] [/not-audio_url]

Duration: 43:51
Six months ago, Charlotte was frustrated by months trying to get her newish business off the ground. She felt like she was all over the place, and she didn't know what she was doing. After trying our free training, the E…
230. Focus on this right now [not-audio_url] [/not-audio_url]

Duration: 37:19
Today I'm sharing what I see is the number one reason that ecommerce store owners don't reach their sales goals. Grab a pen, and come listen as I walk you through the steps you have to take to put yourself in the very be…
229. Stop Doing This And Take Control Of Your Sales [not-audio_url] [/not-audio_url]

Duration: 20:37
It's common for store owners to "wing it" when it comes to marketing - hoping that all your hard work will lead to the profitable business you want. But the truth is that when you ignore this part of your business, it's…
228. Coaching Call: what to do when you're struggling with sales [not-audio_url] [/not-audio_url]

Duration: 27:13
It happens to all of us. Our sales start to slow down and we feel overwhelmed, helpless, and unsure of our next steps. Be a fly on the wall for this Coaching call I had with an Inner Circle Member, where we identified th…
226. The $500/hr Job You Should Be Doing [not-audio_url] [/not-audio_url]

Duration: 14:26
In this episode, we dive into the $500 an hour job you're probably not doing but absolutely should be. It's a game-changer for your business, and I'm excited to share these insights with you! Here's what you'll learn: Id…
225. A Little Trick To Get The Results You Really Want [not-audio_url] [/not-audio_url]

Duration: 18:40
In this episode, I'm sharing a game-changing process that has transformed my business, and I believe it can do the same for you. If you've ever felt overwhelmed or stuck, this episode is for you. We'll break down how to…
224. From 0 to multiple 6 figures. The story of a creative success [not-audio_url] [/not-audio_url]

Duration: 40:52
I'm often asked if it's really possible for Artists to make a good, full time living selling their work online. The truth is that it's never been easier for creatives to make a good living without dragging their products…
223. How Erica supersized her profit and wiped out her stress [not-audio_url] [/not-audio_url]

Duration: 44:40
Late last year Erica's faith-based gift store did 7 figures in sales but was bleeding cash. No profit. With her credit cards and her line of credit maxed, she had no option but to make some hard decisions. This year, she…

«1...678910