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EU Opti-In vs US Opt-Out

EU Opti-In vs US Opt-Out

Author: Punit Bhatia | Data Privacy, Sourcing & EU AI Act Specialist | ISO Standards April 30, 2026 Duration: 10:16
The FIT4Privacy Podcast | Exploring ISO Standards AI Privacy | Grow Skills Store
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Why does Europe follow an opt‑in model, while the US relies on opt‑out? 

In this trailer, we explore two fundamentally different approaches to privacy: 

  • EU (Opt‑In) – No data is collected until the user gives explicit consent  

  • US (Opt‑Out) – Data can be collected by default, but users can decline or restrict usage later 

 

They also discuss: 

  • Why the US adopted an opt‑out approach, partly due to legal and constitutional considerations 

  • How California is improving the model through tools like one‑click opt‑out and deletion systems 

  • Why the goal is shifting toward making privacy easier and scalable for consumers 

 

As AI and data-driven technologies grow, these models shape how users control their data and how businesses operate globally. 

👉 Watch the full episode to understand how privacy frameworks are evolving across regions. 


⸻ 

 

ABOUT THE GUEST 

Tom Kemp is the Executive Director of the CalPrivacy. Before his role at the CalPrivacy, Tom was a Silicon Valley-based tech entrepreneur, co-founder, and CEO. Tom was a full-time volunteer on the 2020 campaign to pass the California Privacy Rights Act and has since advised on significant tech policy legislation across the country, including the Delete Act (SB 362), the AI Transparency Act (SB 942), and bills in Texas, Nebraska, Vermont, and Washington. He has been recognized for his policy contributions by both the California and Texas State Senates. Tom is the author of Containing Big Tech: How to Protect Civil Rights, Economy, and Democracy. Tom holds a bachelor’s degree in computer science and history from the University of Michigan. 

 

ABOUT THE HOST    

Punit Bhatia is one of the leading privacy experts who works independently and has worked with professionals in over 30 countries. Punit works with business and privacy leaders to create an organization culture with high privacy awareness and compliance as a business priority. Selectively, Punit is open to mentor and coach privacy professionals.  

 

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Resources & Links 

 

Guest Links 

Tom Kemp https://www.linkedin.com/in/tomkemp/ , https://privacy.ca.gov/  

 

GrowSkills (Privacy Courses & Insights) 

• Courses: https://growskills.store/courses/ 

• Insights: https://growskills.store/insights/ 

• Website: https://growskills.store/ 

 

FIT4Privacy 

• Website: https://www.fit4privacy.com 

• Podcast: https://www.fit4privacy.com/podcast 

• Blog: https://www.fit4privacy.com/blog 

• YouTube: http://youtube.com/fit4privacy 

 

Punit Bhatia 

• Website: https://www.punitbhatia.com 

 

Books  

• Be Ready for GDPR 

• AI & Privacy – How to Find Balance 

• Intro to GDPR 

• Be an Effective DPO 


Punit Bhatia, an expert in artificial intelligence, privacy, and sourcing, hosts The FIT4Privacy Podcast-AI and Privacy insights in collaboration with Grow Skills Store. Here, the often complex and rapidly changing worlds of data protection and AI are broken down into clear, practical conversations. Each episode delves into specific frameworks like GDPR and ISO standards, while also examining the broader ethical implications and the critical need for digital trust in modern business. The discussions go beyond theory, focusing on actionable insights that professionals can apply directly to their own management and operational challenges. This podcast serves as a vital resource for business leaders and managers navigating this landscape, featuring regular conversations with a variety of industry experts. The dialogue is grounded in real-world application, whether discussing evolving EU regulations or the practical intersection of AI and privacy law. Recognised for its quality, the series consistently ranks highly in its categories. For anyone looking to deepen their understanding of these crucial topics, this podcast offers a reliable and insightful guide through the complexities of compliance, ethics, and technology.
Author: Language: en-gb Episodes: 50

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The FIT4Privacy Podcast | Exploring ISO Standards AI Privacy | Grow Skills Store
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