The Fitness Business Podcast with Erin Dimond and Jordan Dugger
We wanted to share with you a recent masterclass within IFCA talking all about the "Hero Success Story Method". This allows you to step into the guide role as a coach and position your clients as the heroes. This allows for potential clients to see themselves in your clients success and will help them believe they can do it too. We breakdown the entire framework and how to use it, how to upgrade your testimonials, and how to destroy sales objections using testimonials as well.
Time Stamps:
(1:30) Mcflurry Example
(2:48) Hero's Journey - Fitness Example
(6:38) It's About the Customer
(13:26) Power of Podcasting and Other Story Based Social Proof
(17:00) The Reality of What Prospects Want
(22:20) Erin Back in the Day
(26:15) Destroying External Sales Objections
(29:40) Asking for Referrals Early On
(38:40) Kevin's Perspective
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