EP | 741 - 10 Sentences To Help You Increase Your Confidence in Pricing Your Program

EP | 741 - 10 Sentences To Help You Increase Your Confidence in Pricing Your Program

Author: Erin Dimond and Jordan Dugger May 7, 2026 Duration: 15:47

 

We've worked with over 4,600 fitness and nutrition coaches inside IFCA. We've helped them generate over $38 million in revenue. And without a doubt, the number one thing that determines whether a coach builds a real business or spins their wheels indefinitely is this:

What they believe they're worth.

Not their content. Not their niche. Not their close rate. Their pricing confidence.

So in this episode, I'm going to give you 10 sentences that will permanently change how you think about charging for your coaching program.

I'll walk through each one with a real example or a real story, and by the time we're done, you're going to have a completely different relationship with your price.

 

Time Stamps:

 

(1:07) #1: Charging Higher Prices

(4:12) #2: Charitable Isn't A Business Model

(5:05) #3: Skin In The Game

(6:02) #4: The Conviction Shift

(7:01) #5: Saving Time Over Money

(8:00) #6: Inspiration vs Motivation

(9:12) #7: When Prospects Start Valuing Their Time

(10:00) #8: Free or Full Price

(11:34) #9: Sharing Over Selling

(13:02) #10: Convincing The Wrong People

(15:00) Working With IFCA

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

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Erin Dimond and Jordan Dugger have built a seven-figure online coaching company, Transform 4Ever Systems, by focusing on more than just workouts. Their The Fitness Business Podcast with Erin Dimond and Jordan Dugger digs into that exact intersection where physical transformation meets entrepreneurial growth. Each episode feels like a candid conversation between two practitioners who are actively solving the complex problems fitness professionals face daily. You’ll hear them unpack the nuances of client communication, the psychology behind effective marketing, and the leadership strategies required to scale a coaching practice sustainably. This isn't a theoretical discussion; it's grounded in their real-world experience of building a successful brand from the ground up. While the core audience is fitness entrepreneurs and coaches, anyone with a serious interest in the business mechanics behind health and nutrition will find immense value. The dialogue moves seamlessly from the science of achieving physical results to the practical art of selling and influencing in a crowded market. Tuning into this podcast offers a direct line to the mindset and tactics used by operators who are in the trenches, making it a unique resource for those who want their passion for fitness to translate into a viable, impactful career. It’s for those who understand that changing a body and running a business are two sides of the same coin.
Author: Language: English Episodes: 100

The Fitness Business Podcast with Erin Dimond and Jordan Dugger
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