Getting Your First Social Media Client, Niching Down, and Hiring a Team

Getting Your First Social Media Client, Niching Down, and Hiring a Team

Author: Latasha James May 17, 2024 Duration: 33:32

Chatting with one of my students about his first year as a social media manager. We talk about how to get your first client, what's working on social media right now, choosing a niche, and so much more. Say hi to Ben Oliveto here! https://www.instagram.com/blinkslow_marketing/

Join the Social Media Management Accelerator: https://latashajames.com/smma

Attend the SMMA Open House on 5/21/24: https://event.webinarjam.com/register/39/69z5kb54

Thanks to Metricool for sponsoring today's episode!

0:00 - Intro 1:20 - What Ben specializes in 2:17 - How he got into social media management 4:44 - How to get your first social media management client 8:26 - Marketing your own business on social media 10:26 - How to come up with a company name 11:57 - New short-form video study from Metricool! (ad) 12:58 - How to choose a social media management niche 15:59 - Core packages and service offerings 17:20 - What’s working on social media right now 19:19 - The importance of having a niche as a social media manager 22:00 - Favorite social media management tools 25:13 - When to hire a team 28:39 - How to find employees 29:29 - How to deal with all the social media platform updates


Latasha James hosts The Freelance Friday Podcast, a space that feels more like a candid conversation with a knowledgeable friend than a formal business lecture. Each episode pulls back the curtain on the real, unvarnished work of building a sustainable independent career, moving beyond simple inspiration to deliver practical advice you can use immediately. You’ll hear from Latasha herself as she shares hard-won lessons and systems that actually work, alongside in-depth interviews with a diverse range of successful freelancers. These guests get specific, discussing everything from setting rates and navigating difficult client conversations to managing workflow and preventing burnout. This isn't about theoretical concepts; it's about the tangible tips and occasional tricks that make a difference Monday through Thursday. Tuning into this podcast feels like gaining access to a supportive community that understands the unique rollercoaster of working for yourself. Whether you're just considering leaving your day job or are a seasoned pro looking to refine your operations, the discussions here provide clarity and a much-needed sense of camaraderie. It’s a reliable weekly resource for anyone who wants to build a freelance business that’s not just profitable, but also personally fulfilling and resilient.
Author: Language: en-us Episodes: 100

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