Getting Your First Social Media Client, Niching Down, and Hiring a Team

Getting Your First Social Media Client, Niching Down, and Hiring a Team

Author: Latasha James May 17, 2024 Duration: 33:32

Chatting with one of my students about his first year as a social media manager. We talk about how to get your first client, what's working on social media right now, choosing a niche, and so much more. Say hi to Ben Oliveto here! https://www.instagram.com/blinkslow_marketing/

Join the Social Media Management Accelerator: https://latashajames.com/smma

Attend the SMMA Open House on 5/21/24: https://event.webinarjam.com/register/39/69z5kb54

Thanks to Metricool for sponsoring today's episode!

0:00 - Intro 1:20 - What Ben specializes in 2:17 - How he got into social media management 4:44 - How to get your first social media management client 8:26 - Marketing your own business on social media 10:26 - How to come up with a company name 11:57 - New short-form video study from Metricool! (ad) 12:58 - How to choose a social media management niche 15:59 - Core packages and service offerings 17:20 - What’s working on social media right now 19:19 - The importance of having a niche as a social media manager 22:00 - Favorite social media management tools 25:13 - When to hire a team 28:39 - How to find employees 29:29 - How to deal with all the social media platform updates


Latasha James hosts The Freelance Friday Podcast, a space that feels more like a candid conversation with a knowledgeable friend than a formal business lecture. Each episode pulls back the curtain on the real, unvarnished work of building a sustainable independent career, moving beyond simple inspiration to deliver practical advice you can use immediately. You’ll hear from Latasha herself as she shares hard-won lessons and systems that actually work, alongside in-depth interviews with a diverse range of successful freelancers. These guests get specific, discussing everything from setting rates and navigating difficult client conversations to managing workflow and preventing burnout. This isn't about theoretical concepts; it's about the tangible tips and occasional tricks that make a difference Monday through Thursday. Tuning into this podcast feels like gaining access to a supportive community that understands the unique rollercoaster of working for yourself. Whether you're just considering leaving your day job or are a seasoned pro looking to refine your operations, the discussions here provide clarity and a much-needed sense of camaraderie. It’s a reliable weekly resource for anyone who wants to build a freelance business that’s not just profitable, but also personally fulfilling and resilient.
Author: Language: en-us Episodes: 100

The Freelance Friday Podcast
Podcast Episodes
Social Media Marketing Strategies That Will Rule 2026 [not-audio_url] [/not-audio_url]

Duration: 28:20
Here are my thought son the social media strategies that will rule 2026. WATCH this episode instead: https://youtu.be/SPN13aY5O-4Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan wit…
How to Get High Quality Social Media Management Clients in 2025 [not-audio_url] [/not-audio_url]

Duration: 38:45
Let's talk about how to get HIGH QUALITY social media management clients in 2025 with my Social Media Management Accelerator alum Caitlyn Grad! More about SMMA: https://courses.latashajames.com/courses/smmaFind Caitlyn h…
Your 5 Step Plan to Getting Started on YouTube [not-audio_url] [/not-audio_url]

Duration: 25:20
Content marketing, specifically on YouTube is a great way to generate leads and income. Here's your 5 step plan to getting started! WATCH this episode here: https://youtu.be/5oSfvyBQAJwJoin the YouTube Creator Accelerato…
How to Create a Successful Influencer Marketing Campaign [not-audio_url] [/not-audio_url]

Duration: 47:39
If you've ever considered using influencers in your marketing strategy, this is for you! We're talking about how to create a successful influencer marketing campaign step-by-step, from finding the right content creators…
Becoming a Full-Time Content Creator in 2025... some thoughts [not-audio_url] [/not-audio_url]

Duration: 36:44
Let's talk about becoming a full-time content creator in 2025. Is it worth it? WATCH this episode here: https://youtu.be/LJzIufiRPQoFREE How to Land Brand Deals Training: https://sidewalkerdaily.lpages.co/how-to-land-pai…
How to Build a Social Media Marketing Agency in 2025 [not-audio_url] [/not-audio_url]

Duration: 41:19
Today we're sharing how to start a social media marketing agency with Diego of Argo Media! Get step-by-step social media management support and start your own marketing agency in the Social Media Management Accelerator:…
Marketers: it’s time to think about Black Friday [not-audio_url] [/not-audio_url]

Duration: 24:30
Marketers: it’s time to think about Black Friday and reaching your end of year sales goals. In this episode, I share a marketing checklist for Q4 that you can get started on today! Thanks to Metricool for sponsoring this…
Quitting YouTube Because I'm Too Old. [not-audio_url] [/not-audio_url]

Duration: 27:49
Let's talk about how to make money on YouTube with low views and feeling "too old" to be a content creator.Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: https://www.skool.com/down-to-bus…