3 Levels of Building a Personal Brand | Ep 984

3 Levels of Building a Personal Brand | Ep 984

Author: Alex Hormozi July 2, 2026 Duration: 15:59
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube A strong personal brand is one of the most valuable assets in an AI-driven world. Today, Alex breaks down the three stages every personal brand goes through, from earning the right to be heard to staying relevant long after the brand is built. He also offers real-life examples of branding mistakes and high-stakes moments that big brands use to stay relevant. In this episode 00:00 Stage 1: Do epic work 02:31 Stage 2: Build strong associations 04:59 Bud Light, Coke, and Apple’s ad mistakes 10:43 Stage 3: Defend the belt More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Additional Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

There’s a playbook for building a business, but it’s rarely the one they teach in school. The Game with Alex Hormozi digs into the real mechanics of growth, straight from someone who’s navigated the climb from significant success to even greater scale. Host Alex Hormozi draws from his own journey as an entrepreneur and investor, focusing on the fundamental levers every business owner must pull: attracting more customers, increasing the value of each transaction, and building loyalty that lasts. This isn’t about vague inspiration; it’s a practical, often gritty, look at the systems that work. You’ll hear detailed breakdowns of strategy, marketing, and operations, all framed through the lens of hard-won experience. The conversations in this podcast regularly revisit the stumbles and lessons learned along the way, offering a transparent look at what happens before and after a major milestone. It’s for anyone tired of surface-level advice and ready to engage with the substantive, sometimes counterintuitive, choices that separate a good business from a truly exceptional one. Tune in for direct, actionable insights that cut through the noise.
Author: Language: English Episodes: 50

The Game with Alex Hormozi
Podcast Episodes
If You Hate Selling, Watch This | Ep 998 [not-audio_url] [/not-audio_url]

Duration: 30:06
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Tina turned her son's recovery from autism, ADHD, and epilepsy into a…
3 Signs You’re Going to Be a Successful Entrepreneur | Ep 997 [not-audio_url] [/not-audio_url]

Duration: 10:35
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube What holds back million-dollar business owners is not tactics but char…
How to Think Like the Top 1% | Ep 996 [not-audio_url] [/not-audio_url]

Duration: 12:31
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Entrepreneurs often make mistakes by defaulting to intuitive solutions when a big business problem might require counterintuit…
Improving Team Performance Through Elimination | Ep 995 [not-audio_url] [/not-audio_url]

Duration: 15:04
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas In most cases, business owners know what they need to do to improve team performance. The delay between knowing and doing it i…
3 Stages of Building a Personal Brand | Ep 994 [not-audio_url] [/not-audio_url]

Duration: 12:07
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Most business owners have priorities, plural, which is exactly the pro…
The Case Against AI | Ep 993 [not-audio_url] [/not-audio_url]

Duration: 9:33
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube AI hasn't canceled every other form of leverage. It just gave entrepre…
One High-Stakes Decision Changes Everything | Ep 992 [not-audio_url] [/not-audio_url]

Duration: 11:36
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Most sales objections aren’t objections. They’re excuses for giving power away. Today, Alex breaks down the psychology behind…
The One Question to Ask About Any Relationship | Ep 991 [not-audio_url] [/not-audio_url]

Duration: 7:28
Join Alex at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Many people settle for someone who just showed up—they call it a relationship, and then wonder why they’re struggling. In this epis…
The Offer So Good People Feel Stupid Saying No | Ep 990 [not-audio_url] [/not-audio_url]

Duration: 8:08
Join Alex at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas A perfectly crafted offer will still lose to a page full of testimonials. In this episode, Alex explains why starting for free is t…