How to Build a Brand in the Age of AI | Ep 976

How to Build a Brand in the Age of AI | Ep 976

Author: Alex Hormozi June 4, 2026 Duration: 13:52
Book Your Spot For The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas AI won't disrupt all creators equally. It's coming for those who never had a real reason to be trusted in the first place. In this episode, Alex breaks down the creator risk continuum, explaining exactly where AI will disrupt first, and lays out the only strategy that will keep brands alive in this era. The answer isn't more content but proof, demonstrated in real time, at scale. In this episode 00:00 The creator risk continuum 03:22 Why “B2 Prosumer” money advice needs credentials 05:22 B2B creator advantage: proof and credibility 07:42 How to provide proof at scale 11:43 Demonstrate and document delivery to build proof More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

There’s a playbook for building a business, but it’s rarely the one they teach in school. The Game with Alex Hormozi digs into the real mechanics of growth, straight from someone who’s navigated the climb from significant success to even greater scale. Host Alex Hormozi draws from his own journey as an entrepreneur and investor, focusing on the fundamental levers every business owner must pull: attracting more customers, increasing the value of each transaction, and building loyalty that lasts. This isn’t about vague inspiration; it’s a practical, often gritty, look at the systems that work. You’ll hear detailed breakdowns of strategy, marketing, and operations, all framed through the lens of hard-won experience. The conversations in this podcast regularly revisit the stumbles and lessons learned along the way, offering a transparent look at what happens before and after a major milestone. It’s for anyone tired of surface-level advice and ready to engage with the substantive, sometimes counterintuitive, choices that separate a good business from a truly exceptional one. Tune in for direct, actionable insights that cut through the noise.
Author: Language: English Episodes: 50

The Game with Alex Hormozi
Podcast Episodes
Solving 6 Scaling Problems | Ep 969 [not-audio_url] [/not-audio_url]

Duration: 33:09
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Bigger businesses demand bigger tradeoffs, but most business owners ju…
4 Ways to Use AI in Your Business | Ep 968 [not-audio_url] [/not-audio_url]

Duration: 16:33
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube You don’t need to become an AI company to win. Build a company that us…
The 5 Things I Look For Before Starting Any Business | Ep 967 [not-audio_url] [/not-audio_url]

Duration: 20:26
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Most struggling entrepreneurs are working hard in a bad business and d…
The Two Changes That Grew This Business 44% in One Year | Ep 966 [not-audio_url] [/not-audio_url]

Duration: 24:09
Download your free personalized $100M scaling roadmap in under 30 seconds: ⁠https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube⁠ Luis runs an online railing store earning millions in revenue. A yea…
How My $250 Million Portfolio Actually Makes Money | Ep 965 [not-audio_url] [/not-audio_url]

Duration: 15:16
Book Your Spot for the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Acquisition.com does more than selling books and advising entrepreneurs. Today, Alex breaks down ACQ’s flywheel from converti…
Before You Run Ads, Fix This One Thing First | Ep 964 [not-audio_url] [/not-audio_url]

Duration: 24:52
Join Alex at the Live Scaling Workshop in Las Vegas: ⁠https://www.acquisition.com/o-vegas⁠ Many entrepreneurs think their market is too small, their customers are too broke, and their next best move is going national. Th…
Stop Ignoring AI | Ep 963 [not-audio_url] [/not-audio_url]

Duration: 24:05
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=yout AI is here, and businesses that don’t adapt will be left behind. In this…
How to Scale an E-Commerce Business Past the $10M Wall | Ep 962 [not-audio_url] [/not-audio_url]

Duration: 39:48
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=yout In this Q&A episode, Alex advises business owners on how to overcome grow…
Embrace The Cringe | Ep 961 [not-audio_url] [/not-audio_url]

Duration: 7:52
Join Alex Hormozi at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas In this Q&A episode, Alex, who sold his e-commerce company for $46.2 million and set a Guinness World Record,…
One Step Away From Collapse (Here’s How We Fixed It) | Ep 960 [not-audio_url] [/not-audio_url]

Duration: 24:06
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Joel built a $6.4M travel hedging company, but 85% of his customers co…