The 5 Things I Look For Before Starting Any Business | Ep 967

The 5 Things I Look For Before Starting Any Business | Ep 967

Author: Alex Hormozi May 5, 2026 Duration: 20:26

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube



Most struggling entrepreneurs are working hard in a bad business and don't even know it. In this episode, Alex breaks down the five structural advantages that separate businesses that compound from those that stall. No amount of hustle can fix a structurally bad business. Choosing the right industry does more work for founders than they'll ever do themselves.




In this episode

00:00 Stickiness: logo vs. net revenue retention

03:50 Examples of sticky and non-sticky businesses

07:32 Pricing for high gross margins

09:41 Operating in expanding industries and markets

11:21 Low operational complexity and low capital expenditure

14:33 Building a moat with uniqueness, know-how, and branding



More Value:

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Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

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Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.


There’s a playbook for building a business, but it’s rarely the one they teach in school. The Game with Alex Hormozi digs into the real mechanics of growth, straight from someone who’s navigated the climb from significant success to even greater scale. Host Alex Hormozi draws from his own journey as an entrepreneur and investor, focusing on the fundamental levers every business owner must pull: attracting more customers, increasing the value of each transaction, and building loyalty that lasts. This isn’t about vague inspiration; it’s a practical, often gritty, look at the systems that work. You’ll hear detailed breakdowns of strategy, marketing, and operations, all framed through the lens of hard-won experience. The conversations in this podcast regularly revisit the stumbles and lessons learned along the way, offering a transparent look at what happens before and after a major milestone. It’s for anyone tired of surface-level advice and ready to engage with the substantive, sometimes counterintuitive, choices that separate a good business from a truly exceptional one. Tune in for direct, actionable insights that cut through the noise.
Author: Language: English Episodes: 100

The Game with Alex Hormozi
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