The Downsell Math and How to Build an Offer Worth 10x More | Ep 986

The Downsell Math and How to Build an Offer Worth 10x More | Ep 986

Author: Alex Hormozi July 9, 2026 Duration: 9:36
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube The middle of the pricing spectrum is where most businesses die. In this episode, Alex breaks down the math most owners never run and offers three frameworks for building an expensive offer without starting from scratch. He also explains how speed, specificity, and removing friction can transform an average offer into one that clients will pay premium prices for. In this episode 00:00 Why middle pricing kills businesses 01:40 Three frameworks for premium pricing 04:04 Tactics for closing high-end clients 08:07 Reverse engineering ease and delivery More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Additional Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

There’s a playbook for building a business, but it’s rarely the one they teach in school. The Game with Alex Hormozi digs into the real mechanics of growth, straight from someone who’s navigated the climb from significant success to even greater scale. Host Alex Hormozi draws from his own journey as an entrepreneur and investor, focusing on the fundamental levers every business owner must pull: attracting more customers, increasing the value of each transaction, and building loyalty that lasts. This isn’t about vague inspiration; it’s a practical, often gritty, look at the systems that work. You’ll hear detailed breakdowns of strategy, marketing, and operations, all framed through the lens of hard-won experience. The conversations in this podcast regularly revisit the stumbles and lessons learned along the way, offering a transparent look at what happens before and after a major milestone. It’s for anyone tired of surface-level advice and ready to engage with the substantive, sometimes counterintuitive, choices that separate a good business from a truly exceptional one. Tune in for direct, actionable insights that cut through the noise.
Author: Language: English Episodes: 50

The Game with Alex Hormozi
Podcast Episodes
Why Winners Say No | Ep 988 [not-audio_url] [/not-audio_url]

Duration: 8:32
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas The early stages of business growth require exploration. However, progressive scaling requires isolation, focus, and ruthless…
How I’d Scale This Business From $1M to $3M [not-audio_url] [/not-audio_url]

Duration: 23:10
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Most businesses don’t have a growth problem. They have a volume proble…
Scaling a $300K Moving Company in 60 Minutes [not-audio_url] [/not-audio_url]

Duration: 33:39
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Selling labor by the hour in a service business is a race to the botto…
The Only Two Numbers That Decide If Your Business Survives | Ep 985 [not-audio_url] [/not-audio_url]

Duration: 12:55
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Methods expire, but models remain the same. In this episode, Alex brea…
3 Levels of Building a Personal Brand | Ep 984 [not-audio_url] [/not-audio_url]

Duration: 15:59
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube A strong personal brand is one of the most valuable assets in an AI-dr…
How to Create Content That Leads to Buyers | Ep 983 [not-audio_url] [/not-audio_url]

Duration: 10:26
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Targeting actual buyers beats vanity metrics every time. In this episo…
The Barbell Strategy for Surviving the AI Shift | Ep 982 [not-audio_url] [/not-audio_url]

Duration: 12:09
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube The rules haven't changed. Superior technology still beats inferior te…
I Caught My Employee Stealing. What Should I Do? | Ep 980 [not-audio_url] [/not-audio_url]

Duration: 9:56
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Ethical decisions can cost something in the short term but pay premium…