Episode 119: How I Made $28,000 on One Wholesale Deal
Author: Johnoson Crutchfield
August 20, 2026
Duration: 12:30
Shownotes:
Can you really make $28,000 on a wholesale deal without ever buying the property?
In this episode, John Crutchfield walks through a real wholesale transaction that generated a $28,000 assignment fee in just 73 days. From finding the lead through direct mail to negotiating with the seller, estimating repairs, securing an end buyer, and closing the transaction, John shares the exact process his team uses to consistently complete wholesale deals.
John explains why he prefers attracting motivated sellers through direct mail instead of chasing leads with cold calls, how he negotiates below the seller's asking price, and why the seller's "lowest price" is rarely their true bottom line. He also covers repair estimates, comparable sales, building a qualified buyer's list, and the importance of understanding your numbers before putting a property under contract.
Episode Timeline:
[00:00] Introduction & The $28,000 Wholesale Deal
[00:45] How We Found the Seller
[01:40] Direct Mail vs Cold Calling
[02:25] Negotiating Below the Asking Price
[03:15] Why the Seller's Lowest Price Isn't Final
[03:53] Following Up With Motivated Sellers
[04:30] Estimating Repairs & Running Comps
[05:45] Locking Up the End Buyer
[06:35] Understanding Wholesale Assignment Fees
[07:15] Why Most Wholesale Deals Fail
[08:11] Building a Strong Buyer's List
[09:05] The Three-Engine Real Estate Model
[10:20] Wholesale, Fix & Flip, and Owner Financing
[11:20] Scaling Multiple Income Streams
[12:01] Final Thoughts & Next Steps
Key Takeaways:
Direct mail can consistently generate motivated seller leads.
Negotiation is a process, not a one-time conversation.
Sellers often become more flexible over time.
Accurate repair estimates and comparable sales are critical.A qualified buyer's list speeds up closings.
Powerful Quotes from the Episode:
"Finding great deals is only half the business. Selling them is the other half."
"Know what your buyers are willing to pay before you lock up the deal." "Most wholesalers hunt deals. We wait for deals to come to us."
Conclusion
Successful wholesaling isn't about getting lucky.
It's about building systems.
When you consistently generate motivated seller leads, negotiate effectively, understand your numbers, and maintain a strong buyer's list, wholesale deals become far more predictable. Rather than hoping someone buys your contract, you'll already know who your buyers are before the deal is signed.
Mastering wholesaling also creates opportunities to grow into fix-and-flips, owner financing, and other investing strategies.
Because finding great deals is the foundation of every successful real estate business.
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