Is it easier to start a sustainable business or to become one? With Rory MacFadyen and David Rakowski

Is it easier to start a sustainable business or to become one? With Rory MacFadyen and David Rakowski

Author: Deloitte UK July 15, 2025 Duration: 39:28

We've all got a lot savvier about sustainability in recent years. We know the size of the climate challenge facing the planet. And we know that the planet needs more than statements, green logos and commitments to use the printer less to tackle it.

As we all make more sustainable choices and changes in our personal lives, we look to the businesses we buy from and work for to do the same. Our expectations are higher than ever before, but are some businesses better placed to meet them than others?

That's what we're exploring with Rory MacFadyen, co-founder of Reflo, and David Rakowski, Global Circular Economy Lead at Deloitte, in this episode of The Green Room, as we ask: Is it easier to start a sustainable business or to become one?

Tune in to find out:

  • Why "sustainable business" is more than a marketing line
  • What businesses are doing to link transparency and consumer trust
  • How Reflo are challenging the idea of sustainable supply chains
  • The shifts and trends shaping business sustainability efforts

Enjoyed this episode? Check our website for our recommendations to learn more about this topic: deloitte.co.uk/greenroompodcasts

You can also watch our episodes over on YouTube: youtube.com/@DeloitteUK 

Find out more about Change Please

Find out more about Reflo

Guests: Rory MacFadyen, co-founder of Reflo, and David Rakowski, Global Circular Economy Lead at Deloitte.

Hosts: Stephanie Dobbs and Oli Carpenter

Original music: Ali Barrett

 


In The Green Room: Questions That Matter Most In Business, conversations move beyond surface-level trends to examine the underlying forces reshaping the commercial landscape. Hosted by Deloitte UK, this award-winning podcast creates a space where complex, pressing questions are met with clarity and depth. Every discussion is built around a single, significant inquiry, bringing in leading voices from across various sectors to unpack it. What you'll hear is not just commentary, but substantive strategic analysis and expert insights designed for leaders and professionals who need to understand the 'why' and the 'how'. The dialogue consistently returns to critical, interconnected areas like digital transformation, the practical implications of AI and technology, evolving leadership models, and the realities of the future of work. It also delves into core business strategy, the pathways to genuine innovation, and the urgent demands of sustainability and climate action. This podcast functions as a dedicated forum for thought leadership, where each episode provides a focused lens on the topics that define success and responsibility in modern business. The aim is to equip listeners with perspectives that are both broad and deeply relevant, turning abstract concepts into actionable understanding. It’s a resource for anyone looking to engage with the substantive ideas that are currently challenging and changing organizations worldwide.
Author: Language: English Episodes: 100

The Green Room: Questions That Matter Most In Business
Podcast Episodes
Do working fathers have it easy? With Han-Son Lee and Jim Bloomfield [not-audio_url] [/not-audio_url]

Duration: 37:46
Comical stereotypes of dads often show fatherhood as a bit of fun. Think dad dancing, dad jokes, dad bods and daddy day care. But with more dads than ever before now actively involved in parenting, is this really the cas…
Does starting a new job ever get easier? With Richard Houston [not-audio_url] [/not-audio_url]

Duration: 40:01
Starting a new job can be daunting, as our new CEO Richard Houston knows only too well. As he approaches his first 100 days on the job, we're talking first day nerves and how to prepare for taking the next step. This wee…
Can creativity change the world? With Andy Sandoz and Debapratim De [not-audio_url] [/not-audio_url]

Duration: 46:17
Creativity matters. Without it, we wouldn't have science or medicine. We'd have no solutions, no innovation. Our economy needs new ideas to survive. But we don't have enough of them. Why? What do we mean by creativity? W…
Does the high street have a future? With Matt Ward and Colin Jeffrey [not-audio_url] [/not-audio_url]

Duration: 44:58
Once a bustling hub of activity, the high street as we know it is under threat. With 20% of all retail sales coming from online shopping, it seems that popping to the shops could one day become a thing of the past. But i…

«1...678910