Is it easier to start a sustainable business or to become one? With Rory MacFadyen and David Rakowski

Is it easier to start a sustainable business or to become one? With Rory MacFadyen and David Rakowski

Author: Deloitte UK July 15, 2025 Duration: 39:28

We've all got a lot savvier about sustainability in recent years. We know the size of the climate challenge facing the planet. And we know that the planet needs more than statements, green logos and commitments to use the printer less to tackle it.

As we all make more sustainable choices and changes in our personal lives, we look to the businesses we buy from and work for to do the same. Our expectations are higher than ever before, but are some businesses better placed to meet them than others?

That's what we're exploring with Rory MacFadyen, co-founder of Reflo, and David Rakowski, Global Circular Economy Lead at Deloitte, in this episode of The Green Room, as we ask: Is it easier to start a sustainable business or to become one?

Tune in to find out:

  • Why "sustainable business" is more than a marketing line
  • What businesses are doing to link transparency and consumer trust
  • How Reflo are challenging the idea of sustainable supply chains
  • The shifts and trends shaping business sustainability efforts

Enjoyed this episode? Check our website for our recommendations to learn more about this topic: deloitte.co.uk/greenroompodcasts

You can also watch our episodes over on YouTube: youtube.com/@DeloitteUK 

Find out more about Change Please

Find out more about Reflo

Guests: Rory MacFadyen, co-founder of Reflo, and David Rakowski, Global Circular Economy Lead at Deloitte.

Hosts: Stephanie Dobbs and Oli Carpenter

Original music: Ali Barrett

 


In The Green Room: Questions That Matter Most In Business, conversations move beyond surface-level trends to examine the underlying forces reshaping the commercial landscape. Hosted by Deloitte UK, this award-winning podcast creates a space where complex, pressing questions are met with clarity and depth. Every discussion is built around a single, significant inquiry, bringing in leading voices from across various sectors to unpack it. What you'll hear is not just commentary, but substantive strategic analysis and expert insights designed for leaders and professionals who need to understand the 'why' and the 'how'. The dialogue consistently returns to critical, interconnected areas like digital transformation, the practical implications of AI and technology, evolving leadership models, and the realities of the future of work. It also delves into core business strategy, the pathways to genuine innovation, and the urgent demands of sustainability and climate action. This podcast functions as a dedicated forum for thought leadership, where each episode provides a focused lens on the topics that define success and responsibility in modern business. The aim is to equip listeners with perspectives that are both broad and deeply relevant, turning abstract concepts into actionable understanding. It’s a resource for anyone looking to engage with the substantive ideas that are currently challenging and changing organizations worldwide.
Author: Language: English Episodes: 100

The Green Room: Questions That Matter Most In Business
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