Why do some people see the future first? With Anne-Marie Imafidon and Scott Campbell

Why do some people see the future first? With Anne-Marie Imafidon and Scott Campbell

Author: Deloitte UK September 8, 2026 Duration: 39:11

It's not always the grandest idea or loudest voice in the room that shapes the future.  

Breakthroughs often begin with someone willing to see possibilities others overlook. Someone who questions the status quo and is curious about why things happen. But do businesses create the conditions to support those pioneers and allow their ideas to become progress?

In this episode, Anne-Marie Imafidon, co-founder and CEO of Stemettes, joins Scott Campbell, AI Advantage partner at Deloitte, to challenge the myth of lone visionaries and explore what truly makes a pioneer.  

Listen to find out: 

  • Why curiosity needs discipline  
  • Why pioneers aren't always lone mavericks
  • How to keep going when an idea feels impossible
  • How to get your idea heard  

Enjoyed this episode? Visit our website to learn more: deloitte.co.uk/greenroompodcasts 

Find out more about social impact partner, Teach First: teachfirst.org.uk  

Guests: Anne-Marie Imafidon and Scott Campbell 

Hosts: Steph Dobbs and Gerry Popova  

Original music: Ali Barrett 

Recording date and location: London, 19.08.26 


In The Green Room: Questions That Matter Most In Business, conversations move beyond surface-level trends to examine the underlying forces reshaping the commercial landscape. Hosted by Deloitte UK, this award-winning podcast creates a space where complex, pressing questions are met with clarity and depth. Every discussion is built around a single, significant inquiry, bringing in leading voices from across various sectors to unpack it. What you'll hear is not just commentary, but substantive strategic analysis and expert insights designed for leaders and professionals who need to understand the 'why' and the 'how'. The dialogue consistently returns to critical, interconnected areas like digital transformation, the practical implications of AI and technology, evolving leadership models, and the realities of the future of work. It also delves into core business strategy, the pathways to genuine innovation, and the urgent demands of sustainability and climate action. This podcast functions as a dedicated forum for thought leadership, where each episode provides a focused lens on the topics that define success and responsibility in modern business. The aim is to equip listeners with perspectives that are both broad and deeply relevant, turning abstract concepts into actionable understanding. It’s a resource for anyone looking to engage with the substantive ideas that are currently challenging and changing organizations worldwide.
Author: Language: English Episodes: 50

The Green Room: Questions that matter most in business
Podcast Episodes
Bigger Questions: What's The Power of Being First? [not-audio_url] [/not-audio_url]

Duration: 1:20
What does being first actually mean? Winning is a win for one. But firsts are a win for everyone. They unlock something in humanity and move the world forward. Breaking through. Breaking the cycle. Breaking the glass cei…
How do we close the funding gap? With Sophie Winwood and Jodi Birkett [not-audio_url] [/not-audio_url]

Duration: 41:53
We all have good ideas. But some of us have to clear more hurdles than others. If you're a founder, you want to make your ideas happen and grow your business. But it's not always that easy. If you're an investor, you wan…
Will music festivals ever be sustainable? With Sam Booth and Ed Shedd [not-audio_url] [/not-audio_url]

Duration: 47:34
The anticipation as the lights drop. The roar of the crowd. The beat of the music. The feeling that you just had to be there – and you were. Whether it's the band that you never thought you'd get to see, the music festiv…
What makes a champion? With Hannah Cockroft OBE and Nile Wilson [not-audio_url] [/not-audio_url]

Duration: 41:05
Medals. Cheering. Split seconds. Finish lines. Every four years, Olympians and Paralympians come together from around the world and compete on the biggest stage. That stage is also the last stage. A moment in time. A day…
How do we fuel our future? With Alistair Dormer and Susan McDonald [not-audio_url] [/not-audio_url]

Duration: 41:07
Getting people to change how they do things can be hard, even if everyone agrees that things need to change. Take energy transition, for example. The case for switching to greener, more renewable sources of energy is wel…