Will AI stop misinformation? With Georgie Barrat and Paul Lee

Will AI stop misinformation? With Georgie Barrat and Paul Lee

Author: Deloitte UK September 17, 2024 Duration: 32:50

All day, every day, we can access masses of information at the touch of a button. Or the sound of a voice command.  

However, we can access a lot of misinformation too.  

We've all seen examples of deepfakes, online scams and misinformation shape the headlines – and then become the headlines. The most common conclusion? It's AI's fault.  

Would it surprise you that 70% of us are concerned about the use of deepfakes, data privacy issues, security risks and the spread of misinformation? And although the cause of these issues is multi-faceted, there's no doubt that their association with AI is impacting our opinion of the technology.

So, is the rise in online misinformation a sign that our trust in the new technology is misplaced? Or could AI be the cure for misinformation, rather than the cause?

That's what we're exploring with Georgie Barrat, tech journalist and broadcaster, and Paul Lee, Global Head of Research at Deloitte in this episode of The Green Room.

Tune in to find out: 

  • How a rise in the use of AI has led to a rise in misinformation
  • The existing technology that could be used to stop deep fakes
  • The role businesses can play in helping build trust in AI
  • One thing we can all do to help limit the spread of misinformation


Enjoyed this episode? Check our website for our recommendations to learn more about this topic: deloitte.co.uk/greenroompodcasts

You can also watch our episodes on Youtube: youtube.com/@DeloitteUK 

Check out Cook For Good here: cookforgood.uk


Guests: Georgie Barrat, journalist and broadcaster, and Paul Lee from Deloitte
Hosts: Annie Wong and Lizzie Elston
Original music: Ali Barrett

 


In The Green Room: Questions That Matter Most In Business, conversations move beyond surface-level trends to examine the underlying forces reshaping the commercial landscape. Hosted by Deloitte UK, this award-winning podcast creates a space where complex, pressing questions are met with clarity and depth. Every discussion is built around a single, significant inquiry, bringing in leading voices from across various sectors to unpack it. What you'll hear is not just commentary, but substantive strategic analysis and expert insights designed for leaders and professionals who need to understand the 'why' and the 'how'. The dialogue consistently returns to critical, interconnected areas like digital transformation, the practical implications of AI and technology, evolving leadership models, and the realities of the future of work. It also delves into core business strategy, the pathways to genuine innovation, and the urgent demands of sustainability and climate action. This podcast functions as a dedicated forum for thought leadership, where each episode provides a focused lens on the topics that define success and responsibility in modern business. The aim is to equip listeners with perspectives that are both broad and deeply relevant, turning abstract concepts into actionable understanding. It’s a resource for anyone looking to engage with the substantive ideas that are currently challenging and changing organizations worldwide.
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