HS 013 – Social Media For The Handyman Business (Interview With Rick Mulready)

HS 013 – Social Media For The Handyman Business (Interview With Rick Mulready)

Author: Dan Perry: Handyman | Small Business Owner August 20, 2014 Duration: 47:17
The Handyman Startup Podcast
BusinessEducationEntrepreneurshipHow ToMarketing

Time for another episode of the Handyman Startup Podcast!  In this session, I sit down with social media expert, Rick Mulready.

We’ve all been hearing the buzz about social media over the last couple years, and there is no doubt it can be a powerful marketing strategy for businesses of all sizes.  Just take a look at Dollar Shave Club, who built a business based on social media marketing almost exclusively.

Social sites like Facebook, Twitter, Pinterest, YouTube, Instagram, and the like are reshaping how we think about promoting our businesses and as far as I can tell, they aren’t going away any time soon.

That’s why I asked Rick Mulready of the Inside Social Media Podcast to join me to discuss how us handymen and other home service providers can take advantage of social media to get more customers.

Rick  has over 12 years of corporate internet marketing experience gained from working for companies like AOL, Yahoo!, and Funny or Die.

Now, he shares big brand social media strategies with small business owners on his podcast.  Social media is what he does.  Beyond that, he’s just a good dude.  So, I figured who better to share some valuable marketing advice with you!

Here’s what we cover in this episode:

  • What social media can do for your business.
  • Which social media platforms YOU should be using.
  • How to get the most from your social media efforts with a limited time investment.
  • How to get more Facebook likes without shelling out your cash.
  • Best practices for gaining traction on Facebook.

Additional Resources:

  • To Learn more from Rick, visit his site and podcast here:  RickMulready.com
  • Lowe’s is doing a great job with Social Media.  Check out this article to learn from them.

Thanks for listening!

If you enjoyed the podcast, I’d be really thankful if you’d share it or reviewed it on iTunes.  

Click here to share a pre-populated tweet.  

Comments or Questions

What’s your preferred social media platform?  Where do you hang out on the internet?  Let me know in the comments below!

The post HS 013 – Social Media For The Handyman Business (Interview With Rick Mulready) appeared first on Handyman Startup.


Dan Perry has spent years building his own successful handyman business from the ground up, and in The Handyman Startup Podcast, he shares that hard-won knowledge without the fluff. Each episode feels like a practical conversation with a seasoned pro who’s been in your shoes, tackling the real-world challenges of turning skilled labor into a sustainable enterprise. You’ll hear specific advice on navigating client pricing, managing a fluctuating schedule, and implementing marketing strategies that actually work for local service businesses. This isn't just theoretical business talk; it's a focused discussion on the operational details that make or break a trades-based venture, from your first truck and tools to hiring your first employee. Dan’s perspective as a working handyman and small business owner provides a unique blend of street-smart tactics and long-term planning. Whether you're just considering hanging your own shingle or you're several years in and hitting growth plateaus, this podcast delivers actionable insights to help you build something solid and profitable. Tune in for a straightforward guide through the nuts and bolts of entrepreneurship in the skilled trades.
Author: Language: en-us Episodes: 50

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