HS 021 – The Power of Branding Your Handyman Business (plus tips for success)

HS 021 – The Power of Branding Your Handyman Business (plus tips for success)

Author: Dan Perry: Handyman | Small Business Owner October 17, 2014 Duration: 31:48
The Handyman Startup Podcast
BusinessEducationEntrepreneurshipHow ToMarketing

When I started my handyman business 3 years ago, I didn’t look like the typical handyman.  I didn’t have much experience, I didn’t have a reputation to help spread the word, and I looked like I was 18.

Let’s just say customers weren’t sprinting to their phones in a mad dash to call me.

That’s why I knew I’d have to go through extra steps to make myself look professional.  I had to find a way to look like I was actually an established business.  Otherwise, what reason would a customer have to even trust me?

So, I spent some time branding my business.  I did all the things necessary to make it appear as if I’d been doing this for a while.  I went out of my way to differentiate myself from other handymen.

As it turns out, overcompensating for my weakness ended up helping my business tremendously.

Not only did the extra time branding my business convince customers I was worth hiring, but it increased my perceived value in their minds.

The fact that I looked like I was a kid didn’t matter anymore.  I presented myself as if I had my shit together, and that was enough to convince them to at least give me a shot.

Of course, haveing a pretty logo designed and putting on a uniform didn’t get me customers by itself.  I still had to put effort into generating leads.  But it certainly helped close the deal on many occassions and it continues to do so.

That’s why in this podcast, I discuss the power of branding and tips for creating your brand.  Whether you are just getting started or have been in business for a while, a great brand can take your business to the next level.

Here’s A Sample Of What I Cover in This Episode:

  • 5 questions you must ask yourself before even naming your business.
  • The steps I took and recommend to building a great brand on a budget.
  • What a brand can do for your business.
  • Tips for creating a brand that you are proud of and enjoy for years to come.

Here are some resources mentioned:

As always, thanks for listening!  Be sure to subscribe in iTunes or Stitcher and leave me a review in iTunes!

The post HS 021 – The Power of Branding Your Handyman Business (plus tips for success) appeared first on Handyman Startup.


Dan Perry has spent years building his own successful handyman business from the ground up, and in The Handyman Startup Podcast, he shares that hard-won knowledge without the fluff. Each episode feels like a practical conversation with a seasoned pro who’s been in your shoes, tackling the real-world challenges of turning skilled labor into a sustainable enterprise. You’ll hear specific advice on navigating client pricing, managing a fluctuating schedule, and implementing marketing strategies that actually work for local service businesses. This isn't just theoretical business talk; it's a focused discussion on the operational details that make or break a trades-based venture, from your first truck and tools to hiring your first employee. Dan’s perspective as a working handyman and small business owner provides a unique blend of street-smart tactics and long-term planning. Whether you're just considering hanging your own shingle or you're several years in and hitting growth plateaus, this podcast delivers actionable insights to help you build something solid and profitable. Tune in for a straightforward guide through the nuts and bolts of entrepreneurship in the skilled trades.
Author: Language: en-us Episodes: 50

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