HS019 – How To Craft A Sales Story That Attracts Customers And Builds Loyalty

HS019 – How To Craft A Sales Story That Attracts Customers And Builds Loyalty

Author: Dan Perry: Handyman | Small Business Owner August 19, 2014 Duration: 38:25

In this episode of The Handyman Startup Podcast, I discuss a fundamental part of any good marketing strategy – Your story.

You may be thinking, “who cares about my story, I’m just a regular dude starting a handyman business.”

That’s what I thought when I first started my handyman business, too.  I thought customers just wanted to have an experienced handyman fix what they needed fixed and to leave when they were done.

Man was I wrong.

Customers do care about your story.  In fact, it can significantly impact their hiring decisions.  If you can craft a decent story that includes at least one of five key elements, you will not only attract more customers, but you’ll attract more loyal customers.  I’m talking about customers that recommend you to their friends, give you online reviews, and hire you over and over, without you even asking them too.

My story has certainly helped me with my business, as it has with Christy Webber, Nick May, and Chris Maxwell-Gaines.  So, I spent some time researching and breaking down what makes a good story and why a good sales story is so effective.  I’ve recorded this podcast to share what I’ve learned with hopes that it will help your business.

Enjoy!

Here’s what I discuss in this episode:

  • The 5 critical components of a good sales story.
  • Examples of good sales stories.
  • How to use your story to generate more leads and build loyalty.
  • What a sales story is NOT.

Additional Recommended Resources:

Thanks for listening!  If you get a chance, I’d really appreciate a written review on iTunes to let me know what you think.

The post HS019 – How To Craft A Sales Story That Attracts Customers And Builds Loyalty appeared first on Handyman Startup.


Dan Perry has spent years building his own successful handyman business from the ground up, and in The Handyman Startup Podcast, he shares that hard-won knowledge without the fluff. Each episode feels like a practical conversation with a seasoned pro who’s been in your shoes, tackling the real-world challenges of turning skilled labor into a sustainable enterprise. You’ll hear specific advice on navigating client pricing, managing a fluctuating schedule, and implementing marketing strategies that actually work for local service businesses. This isn't just theoretical business talk; it's a focused discussion on the operational details that make or break a trades-based venture, from your first truck and tools to hiring your first employee. Dan’s perspective as a working handyman and small business owner provides a unique blend of street-smart tactics and long-term planning. Whether you're just considering hanging your own shingle or you're several years in and hitting growth plateaus, this podcast delivers actionable insights to help you build something solid and profitable. Tune in for a straightforward guide through the nuts and bolts of entrepreneurship in the skilled trades.
Author: Language: en-us Episodes: 50

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