Getting out of your own way

Getting out of your own way

Author: The Happy Startup School December 4, 2020 Duration: 1:09:19

In this episode we talk to Beccie, a facilitator and mediator from Brighton.

We learned that Beccie knows her work is valuable and important. She excels at it and it’s also her mission.

It’s her contribution to making the world a better place.

We also learned that her background is in the charity sector and has a lot of charity clients/contacts.

This makes her feel guilty about having high prices.

As her main motivation has always been to make the world a better place so she can feel guilty about having high prices because some people/organisations wouldn’t be able to afford her.

She’s got a generous heart and doesn’t want to appear greedy.

But she also knows that giving away her work cheaply is compromising her ability to offer it ever more widely.

Mindset is a huge part of pricing well.

There are many stories between us and the prices we might charge. Like “I don’t want to be greedy”. Etc…

On the call Ben helps Beccie begin to see a route through.

Some organisations can pay more, so should pay more. And if they do, it means those people and organisations who have less can be supported too, which is important to her.

Making the shift from pricing nervously to pricing well, happily, joyfully, is a choice.

It’s a choice based on clarity and intention as much as skills and tactics.


For freelancers and founders who believe their work has genuine purpose, the conversation around money can feel like the most awkward part of the job. The Happy Pricing Podcast, from The Happy Startup School, steps directly into that discomfort. It operates from a simple, radical premise: pricing shouldn't be a silent calculation of fear or greed, but a clear, confident dialogue about shared value. This isn't about racing to the bottom to please clients or inflating rates to exploit them. Instead, each episode focuses on building the practical capability to have those necessary, often avoided, financial conversations. You'll hear real strategies for articulating your worth in a way that feels authentic, ensuring the exchange is equitable and that you are properly compensated for the impact you create. The discussions move beyond theory into the nuanced reality of running a purpose-driven business, exploring how to structure fees, negotiate with clarity, and ultimately create arrangements where both you and your clients feel good about the investment. Tuning into this podcast means re-framing pricing from a transactional headache into a core component of your professional integrity and happiness. It's for those ready to move past anxiety and into a practice where everyone truly shares in the value being delivered.
Author: Language: English Episodes: 75

The Happy Pricing Podcast
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