Prateek Sodhi from Finofo

Prateek Sodhi from Finofo

Author: Evan McCann June 11, 2025 Duration: 37:55

Prateek Sodhi is the Co-Founder and CEO of Finofo.


Automate AP, receive like a local, pay worldwide. Finofo gives you $0 global mass payouts, rules-based approvals, global accounts, bank beating FX, and live ERP sync out of the box, no add-ons and no hidden fees.


Takeaways

- Their $3.3M Seed Raise

- Finding PMF

- Understanding Mid-Market Customers

- The Shift to B2B FinTech

- Team Composition and Growth

- Post-Funding Strategy: Immediate Actions and Goals


Chapters

00:00 Exciting Announcement: Seed Round Closure

02:04 Finding Product Market Fit: Key Strategies

08:53 Target Audience: Understanding Mid-Market Customers

14:28 The Shift to B2B FinTech: Trends and Insights

20:53 Building for the Future: Team Composition and Growth

27:17 Post-Funding Strategy: Immediate Actions and Goals

35:18 Overcoming Challenges: Personal Insights and Resilience


Keywords

seed funding, product market fit, mid-market customers, B2B fintech, team growth, startup challenges, financial technology, business development, customer acquisition, payment solutions


Evan McCann sits down with the people shaping Canada's business landscape, moving past the polished success stories to get into the real work that happens behind the scenes. The Hard Part with Evan McCann is built on conversations with founders, investors, and leaders who have navigated unique challenges, focusing on the pivotal decisions and often overlooked struggles that define a venture. This podcast explores the specific strategies and personal playbooks that have driven impact, offering a rare look at the operational truths of building something significant. While the spotlight frequently falls on innovators elsewhere, these episodes are dedicated to the Canadian visionaries whose work is redefining global entrepreneurship from here at home. You'll hear candid reflections on risk, resilience, and the moments that tested their conviction, providing not just inspiration but tangible insight into the mechanics of leadership and growth. Each discussion aims to unpack the nuance of achievement, making it an essential listen for anyone curious about the substance behind the headlines in the Canadian business world.
Author: Language: en-ca Episodes: 100

The Hard Part with Evan McCann
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