547: Lessons from The Art of Shaving with Eric Malka

547: Lessons from The Art of Shaving with Eric Malka

Author: Henry Lopez December 16, 2024 Duration: 45:31

Lessons from The Art of Shaving: starting, growing, and selling The Art of Shaving company.

Show Notes Page: https://www.thehowofbusiness.com/547-eric-malka-the-art-of-shaving/

On this episode, Henry Lopez is joined by Eric Malka, co-founder of the luxury men's grooming brand The Art of Shaving and author of On the Razor's Edge.

Eric shares his incredible entrepreneurial journey, from starting with just $15,000 to building a globally recognized brand that was ultimately acquired by Procter & Gamble.

Eric dives into:

  • The importance of starting small and thinking big.
  • How constraints can spark innovation and lead to success.
  • The critical role of branding and intellectual property in building value.
  • Why prudence, patience, and timing are essential for sustainable growth.
  • The role of luck and how to position yourself to seize opportunities.

He also reflects on key lessons learned from both successes and failures, offering actionable advice for aspiring entrepreneurs and business owners.

"Brands are more valuable than companies, and IP is the most valuable aspect of your brand." – Eric Malka

Whether you're just starting your entrepreneurial journey or looking to scale your small business, this episode is packed with insights to inspire and guide you.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com


Henry Lopez hosts The How of Business-How to start, run, grow and exit a small business. It’s a practical resource for anyone who wants to move beyond just the idea of entrepreneurship and into the actual work of building something. Each week, the focus is on the tangible steps and decisions involved in a business’s entire lifecycle, from that initial launch through to managing daily operations, scaling up, and even planning a future exit. You’ll hear straightforward conversations that dig into specific topics, breaking down complex challenges into manageable advice. Often, Henry sits down with a small business owner who shares their real-world experiences-the successes and the setbacks-offering a genuine look at what it takes. This podcast is built on the understanding that running a business is a series of learned skills, and it aims to provide those lessons without fluff. Whether you're sketching your first plan on a napkin or steering an established company toward growth, the discussions here are meant to be directly applicable to your own journey. Tune in for a regular dose of clarity and concrete strategies from someone who understands the day-to-day realities you face.
Author: Language: English Episodes: 100

The How of Business - How to start, run, grow and exit a small business.
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