#10. How GE Keeps Reinventing Brand Journalism with Tomas Kellner

#10. How GE Keeps Reinventing Brand Journalism with Tomas Kellner

Author: Rock Content July 6, 2021 Duration: 53:23

GE opened its first News Bureau in 1919. Since then, it employed storytellers like Ronald Reagan and Kurt Vonnegut and published newspapers, magazines, comic books, as well as top-rated TV shows.

Today, GE is writing yet another new chapter in content marketing. Tomas Kellner, GE’s chief storyteller, will take you behind the scenes and explain the process behind the variety, longevity, and success of GE’s content.


Tune into The Jam Sessions by Rock Content for a deep dive into the ever-evolving world of marketing. This isn't just another business podcast; it's a regular conversation with some of the field's most forward-thinking practitioners. Each episode pulls back the curtain on real-world strategies, unpacking the ideas and tactics that actually drive results. You'll hear from innovative minds who are shaping the industry, offering practical tips and thoughtful discussions that go beyond surface-level advice. The goal is to provide a genuine immersion into marketing's complexities, helping you build a more robust and adaptable skill set. Whether you're looking to refine your approach or completely rethink your strategy, this podcast serves as a valuable resource for anyone aiming to become more indispensable in their role. Created by Rock Content, these sessions are designed to be both informative and immediately applicable, cutting through the noise to focus on what matters most for modern marketers.
Author: Language: English Episodes: 28

The Jam Sessions by Rock Content
Podcast Episodes
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