#26. CMOs’ Workroom: How to Market During a Downturn

#26. CMOs’ Workroom: How to Market During a Downturn

Author: Rock Content October 14, 2022 Duration: 55:01

To market during a downturn requires a battle plan: what costs should be contained, what investments should be focused on, and most importantly, how to shore up to stay alive. In this brand new podcast episode, join our CMO’s Workroom to talk about ways to spend smarter, insights to identify new opportunities (with current customers and new ones), successful marketing cases from both CMOs, and much more. Listen now!


Tune into The Jam Sessions by Rock Content for a deep dive into the ever-evolving world of marketing. This isn't just another business podcast; it's a regular conversation with some of the field's most forward-thinking practitioners. Each episode pulls back the curtain on real-world strategies, unpacking the ideas and tactics that actually drive results. You'll hear from innovative minds who are shaping the industry, offering practical tips and thoughtful discussions that go beyond surface-level advice. The goal is to provide a genuine immersion into marketing's complexities, helping you build a more robust and adaptable skill set. Whether you're looking to refine your approach or completely rethink your strategy, this podcast serves as a valuable resource for anyone aiming to become more indispensable in their role. Created by Rock Content, these sessions are designed to be both informative and immediately applicable, cutting through the noise to focus on what matters most for modern marketers.
Author: Language: English Episodes: 28

The Jam Sessions by Rock Content
Podcast Episodes
#3. The role of creativity in B2B Marketing with Jason Miller [not-audio_url] [/not-audio_url]

Duration: 58:42
Listen now to our third episode: The role of creativity in B2B Marketing - An Interview with Jason Miller Meet our speakers: JASON MILLER Jason Miller is the former Head of Brand Marketing at Microsoft and Global Head of…
#2. Content Marketing Across Regions with Pam Didner [not-audio_url] [/not-audio_url]

Duration: 59:32
Listen now to our second episode: “Content Marketing Across Regions: the balance between global vs. local” with Vitor Peçanha and Pam Didner. --- PAM DIDNER Pam Didner is a B2B marketing consultant, writer, podcaster, sp…