#9. Story is Strategy: Strategic Narrative as your Company's North Star with Andy Raskin

#9. Story is Strategy: Strategic Narrative as your Company's North Star with Andy Raskin

Author: Rock Content June 29, 2021 Duration: 50:47

Every brand has a story and Andy Raskin has helped dozens of successful businesses tell theirs. His clients include teams backed by Andreessen Horowitz, First Round Capital, GV, and other top venture firms. Andy has also led strategic narrative training at Salesforce, Square, Dropbox, IBM, Uber, VMware, and General Assembly.


Tune into The Jam Sessions by Rock Content for a deep dive into the ever-evolving world of marketing. This isn't just another business podcast; it's a regular conversation with some of the field's most forward-thinking practitioners. Each episode pulls back the curtain on real-world strategies, unpacking the ideas and tactics that actually drive results. You'll hear from innovative minds who are shaping the industry, offering practical tips and thoughtful discussions that go beyond surface-level advice. The goal is to provide a genuine immersion into marketing's complexities, helping you build a more robust and adaptable skill set. Whether you're looking to refine your approach or completely rethink your strategy, this podcast serves as a valuable resource for anyone aiming to become more indispensable in their role. Created by Rock Content, these sessions are designed to be both informative and immediately applicable, cutting through the noise to focus on what matters most for modern marketers.
Author: Language: English Episodes: 28

The Jam Sessions by Rock Content
Podcast Episodes
#3. The role of creativity in B2B Marketing with Jason Miller [not-audio_url] [/not-audio_url]

Duration: 58:42
Listen now to our third episode: The role of creativity in B2B Marketing - An Interview with Jason Miller Meet our speakers: JASON MILLER Jason Miller is the former Head of Brand Marketing at Microsoft and Global Head of…
#2. Content Marketing Across Regions with Pam Didner [not-audio_url] [/not-audio_url]

Duration: 59:32
Listen now to our second episode: “Content Marketing Across Regions: the balance between global vs. local” with Vitor Peçanha and Pam Didner. --- PAM DIDNER Pam Didner is a B2B marketing consultant, writer, podcaster, sp…