EP346 - Victoria's Secret & Co. EVP Digital, Brian Seewald

EP346 - Victoria's Secret & Co. EVP Digital, Brian Seewald

Author: Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, ReFiBuy August 28, 2026 Duration: 47:43

Recorded live at NRF Nexus, Brian Seewald joins Jason and Scot to talk through the digital side of the Victoria's Secret turnaround. Brian traces his path from a May Company buying-office trainee to running e-commerce at The Limited in 2007 ("I don't know if this internet thing is gonna work"), then digs into what conversion rate even means when traffic quality varies wildly by channel, why the VS and PINK apps punch above their weight, and how PINK Wednesday Drops went from a small hack to a real part of the business.

He and Jason get into why no digital bra-fitting tool, quizzes, body scanning, virtual try-on, has replaced the in-store experience, and Brian lays out the AI and agentic commerce work: Google's UCP, TikTok Shop, an AI assistant on bra PDPs, and the unglamorous PIM and content foundation that has to come first. "We don't want a solution looking for a problem."

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Learn more 👉 www.jasonandscot.com

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of ReFiBuy.AI and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

 

 


Every week, Jason "Retailgeek" Goldberg and Scot Wingo pull up a virtual chair to dissect what's really happening in online retail. With Jason's deep strategic perspective from Publicis and Scot's dual view as a founder and executive chairman, their conversations cut through the noise. This isn't just a recap of headlines. You'll hear two seasoned insiders debating the implications of a new Amazon feature, unpacking the latest earnings report from a major retailer, or predicting where a sudden trend might lead. The dialogue is grounded in decades of hands-on experience, offering a rare blend of high-level strategy and street-level execution know-how. Tuning into The Jason & Scot Show-E-Commerce And Retail News feels like eavesdropping on a candid briefing between two of the industry's most connected minds. They translate complex shifts in digital shopper marketing into actionable insights, whether you're running a brand, building a platform, or just fascinated by the mechanics of how we shop now. For anyone with a stake in the future of commerce, this podcast serves as an essential, unfiltered weekly debrief.
Author: Language: English Episodes: 50

The Jason & Scot Show - E-Commerce And Retail News
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