262. From Booked Out to CEO: How I Grew My Agency

262. From Booked Out to CEO: How I Grew My Agency

Author: Salome Schillack April 10, 2025 Duration: 29:16

Ready to transform your service business from constant hustle to high-value strategic partnership clients can't live without? ๐Ÿš€

In this episode, I reveal exactly how I evolved my ads agency from undercharging and overworking to highly sought-after consulting, working only with people I love while delivering better results for clients. Whether you're running a course business, coaching practice, or service-based business, these principles apply to you.

๐Ÿ”ฅ In This Episode:

  • Discover why niching down created explosive growth opportunities

  • Learn how consistent content marketing pre-sells clients on your approach

  • Understand the critical difference between what clients initially want versus what makes them stay

  • Explore how building a strategic team creates a business that exceeds your individual expertise

Join thousands of course creators who've transformed their businesses with strategic marketing. Get my free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup ๐Ÿ’ซ

ย 

๐Ÿ’š ๐Ÿ’š ๐Ÿ’šย 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.


For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, sheโ€™s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

The Launch Lounge Podcast
Podcast Episodes
290. When NOT to Run Ads [not-audio_url] [/not-audio_url]

Duration: 23:37
Ready to save thousands of dollars on Facebook ads by learning exactly when NOT to hit that "publish" button? ๐Ÿš€ I'm sharing the five biggest mistakes I see course creators make with Meta ads - mistakes that cost my studeโ€ฆ
289. Which Social Platforms Should You Really Be On? [not-audio_url] [/not-audio_url]

Duration: 29:07
If Instagram deleted your account tomorrow, how many actual leads would you lose? ๐Ÿš€ Most course creators spend hours creating content across multiple platforms but here's the truth: you're probably just keeping busy instโ€ฆ
288. Advantage+ Audience Targeting Traps to Avoid [not-audio_url] [/not-audio_url]

Duration: 23:41
Discovered Meta secretly switching your Facebook ads to target 65+ year-olds instead of your actual buyers? ๐Ÿš€ You're not losing your mind - Meta is literally sabotaging your targeting with sneaky Advantage+ defaults. I'vโ€ฆ
287. My Current Tech Stack and Why I Changed Everything [not-audio_url] [/not-audio_url]

Duration: 20:44
Drowning in software subscriptions that you barely use but keep paying for? ๐Ÿš€ I just audited my entire tech stack and discovered I was bleeding $6,600 annually on redundant, overpriced, or unnecessary tools. After simpliโ€ฆ
286. How to NOT Hate Showing Up on Social Media [not-audio_url] [/not-audio_url]

Duration: 32:36
Ready to stop dreading your daily social media posts and start seeing actual subscribers rolling in? ๐Ÿš€ I get it - you'd rather stick a fork in your eye than create another Instagram post that gets three likes and zero emโ€ฆ
284. Low Lead Quality? How to Improve Lead Quality for Webinars [not-audio_url] [/not-audio_url]

Duration: 33:23
Struggling with low webinar show rates despite having all the "right" systems in place? ๐Ÿš€ I uncover the one core problem: secretly sabotaging webinar attendance and conversions for online course creators - and it's not yโ€ฆ
283. Passive Income Streams: Reality vs. Myth [not-audio_url] [/not-audio_url]

Duration: 25:49
Ready to stop falling for the passive income fairy tale that's keeping you stuck in launch limbo? ๐Ÿš€ I used to dream about sipping cocktails on a beach while my online course magically sold itself. That fantasy nearly derโ€ฆ
281. How I'm Using AI to Create HOT Offers for Clients [not-audio_url] [/not-audio_url]

Duration: 43:51
Ready to turn your struggling offers into "take my money" offers using AI? ๐Ÿš€ I've been geeking out about this strategy because one client just increased her conversion rate by 33% and had her biggest multi-six-figure lauโ€ฆ