266. Why You Should Delete Email Subscribers (Yes, Really)

266. Why You Should Delete Email Subscribers (Yes, Really)

Author: Salome Schillack April 24, 2025 Duration: 32:26

Ready to boost your email engagement and conversion rates by deleting subscribers? (Yes, really!) 🚀

Is your online course business suffering from the "big list, low engagement" problem? After watching my open rates plummet below 10% despite having 10,000 subscribers, I made the tough decision to delete 40% of my list—and it completely transformed my results.

In this episode, I'm sharing why inactive subscribers are silently killing your deliverability, damaging your sender reputation, and costing you money every month.

🔥 In This Episode:

  • Discover why chasing list size is a vanity metric that's hurting your business

  • Learn the simple 3-phase system to clean your list while preserving valuable relationships

  • Implement an automated process to maintain list health with minimal effort

  • See how a smaller, engaged list massively outperforms a larger, disinterested one

Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots opening in May at thelaunchlounge.com/agency and let us help you scale without the stress!

 

💚 💚 💚 

Salome

Get full show notes here

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For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

The Launch Lounge Podcast
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