266. Why You Should Delete Email Subscribers (Yes, Really)

266. Why You Should Delete Email Subscribers (Yes, Really)

Author: Salome Schillack April 24, 2025 Duration: 32:26

Ready to boost your email engagement and conversion rates by deleting subscribers? (Yes, really!) 🚀

Is your online course business suffering from the "big list, low engagement" problem? After watching my open rates plummet below 10% despite having 10,000 subscribers, I made the tough decision to delete 40% of my list—and it completely transformed my results.

In this episode, I'm sharing why inactive subscribers are silently killing your deliverability, damaging your sender reputation, and costing you money every month.

🔥 In This Episode:

  • Discover why chasing list size is a vanity metric that's hurting your business

  • Learn the simple 3-phase system to clean your list while preserving valuable relationships

  • Implement an automated process to maintain list health with minimal effort

  • See how a smaller, engaged list massively outperforms a larger, disinterested one

Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots opening in May at thelaunchlounge.com/agency and let us help you scale without the stress!

 

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.


For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

The Launch Lounge Podcast
Podcast Episodes
350. Passive Income Isn't Passive. Here's the Truth. [not-audio_url] [/not-audio_url]

Duration: 18:39
Ever daydream about Stripe notifications rolling in while you sip a latte and never touch another funnel? 🚀 Here's the truth no one wants to say out loud: passive income is never actually passive. There's still a funnel…
349. The Launch Mistake That's Costing You the Most [not-audio_url] [/not-audio_url]

Duration: 42:00
Your last launch underperformed — and there's a very good chance you've been fixing the wrong thing. 🚀 Misdiagnosing a launch is one of the most expensive mistakes a course creator can make. In this episode, I'm walking…
348. More Followers Won't Make You More Money [not-audio_url] [/not-audio_url]

Duration: 28:46
Your follower count is growing. Your revenue isn't. And Instagram couldn't care less. 🚀 Here's the uncomfortable truth most online marketing gurus won't tell you: followers on Instagram are borrowed. The algorithm decide…
347. Content Is Not a Growth Strategy [not-audio_url] [/not-audio_url]

Duration: 33:58
Your content is getting love — but your business still isn't growing, and it's starting to feel personal. 🚀 Here's what nobody tells you: content is not a growth strategy. It's evidence. It proves you exist, you know you…
346. Why Your Offer Isn't Selling (It's Not What You Think) [not-audio_url] [/not-audio_url]

Duration: 40:24
Your offer isn't selling — and I'd bet it's not for the reason you think. 🚀 The standard online business advice says build your list, run a live launch, create urgency, cart closes Friday. That advice isn't wrong. It's j…
345. Your Email List Is Rotting. Here's the Fix. [not-audio_url] [/not-audio_url]

Duration: 38:15
Your email list isn't dead — it just doesn't have a job description yet. 🚀 You're showing up, emailing consistently, doing everything right. And yet nobody's clicking, nobody's buying, and the silence is starting to feel…
343. How to Get Out of the 1:1 Trap (And Into a Scalable Offer) [not-audio_url] [/not-audio_url]

Duration: 30:58
If you stopped working tomorrow — no calls, no sessions, no emails — how long would money keep coming in? If that question made your stomach drop, keep listening. 🚀 Here's what nobody tells you about running a one-on-one…
342. You Don't Need More Content, You Need a Traffic System [not-audio_url] [/not-audio_url]

Duration: 24:42
What if the reason your online course business isn't growing has nothing to do with how much content you're creating? 🚀 If you're spending hours every week on Instagram posts, reels, and captions only to watch your email…
341. Stop Doing 5-Figure Things If You Want a 6-Figure Course Business [not-audio_url] [/not-audio_url]

Duration: 28:07
You've launched, you've made sales, you've proven your course works — so why does your business still feel like it's hitting a ceiling? 🚀 Here's the thing nobody tells you: the hustle-and-create-everything energy that go…