Get it on Google Play

352. Meta Ads - What's Really Working Now Part 1

352. Meta Ads - What's Really Working Now Part 1

Author: Salome Schillack May 5, 2026 Duration: 34:38
The Launch Lounge Podcast
BusinessEntrepreneurship

Ready to stop attracting freebie seekers and start filling your email list with leads who actually buy your online course? 🚀

The Meta ads game has shifted again — and if you're still optimising for cheap clicks and high lead volume, you're quietly filling your email list with people who'll never open your emails or buy your courses. Between Apple's privacy updates and Meta's brand-new Andromeda algorithm, the platform has gone almost blind to what happens once someone leaves the news feed and lands on your funnel.

In Part 1 of this Meta ads series, I'm pulling back the curtain on what I've been teaching my mentoring students and Scale with Ads beta testers about what's actually working right now — including the one performance-goal setting most course creators get wrong, and how to use Value Rules to claw back control inside Advantage Plus audiences. ✨

🔥 In This Episode:

  • Why the Andromeda algorithm is quietly making your ads less effective

  • The critical difference between "Maximise Number of Leads" and "Maximise Number of Conversion Leads"

  • How to use Value Rules to control who Meta puts your ads in front of

  • The 60-second email-list audit that reveals if you're attracting buyers or freebie seekers

Ready to get off the content treadmill? Ads Foundations opens May 26th - the step-by-step Meta ads training that fills your list with hot leads ready to buy. Waitlisters get FREE personal ads & funnel audits from my team. Join at thelaunchlounge.com/waitlist 💫

 

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.


For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 50

Official website RSS
instagram
The Launch Lounge Podcast
Podcast Episodes
372. Raise Your Prices. Keep Your Clients. Here's How. [not-audio_url] [/not-audio_url]

Duration: 29:39
You want to raise your prices — but what if people stop buying? Before you change the number, there's something far more important you need to change first. And if you skip it, you'll end up like the coach I watched doub…
371. Why Nobody's Seeing Your Content (And the Simple Fix) [not-audio_url] [/not-audio_url]

Duration: 30:17
If you're posting consistently and your audience still isn't growing, you probably don't need better content. You need to become more memorable. 🚀 The people building cult-like followings online aren't smarter, louder, o…
370. Use AI to Turn Sales Call Notes Into a Better Offer [not-audio_url] [/not-audio_url]

Duration: 36:04
You already have a secret weapon that could double your sales in your next launch. It's sitting in your sales call transcripts, your post-launch surveys, your non-buyer feedback — and most people never mine it. 🚀 In this…
369. The $5 Per Day Ad That Gets Instagram Followers [not-audio_url] [/not-audio_url]

Duration: 30:09
Are your $5 a day ads getting tons of engagement but barely any new followers? You're not alone — and it's not your budget, it's your setup. 🚀 Salome has taught the $5 a day engagement ad strategy since 2018, but she rec…
368. How to Add 100 Leads to Your List in the Next 30 Days [not-audio_url] [/not-audio_url]

Duration: 54:10
If you're posting every single day and your list still isn't growing, going viral was never the missing piece. This week I'm sharing three ways to add 100 new people to your email list in the next 30 days, no big followi…
367. The One Decision That Changes Your Next 12 Months [not-audio_url] [/not-audio_url]

Duration: 20:56
If your business looks roughly the same 12 months from now as it does today, how would that feel? There's a decision you're making right now — or avoiding making — that matters more than any new funnel or piece of conten…
366. Why Those Who Scale Fastest Never Do It Alone [not-audio_url] [/not-audio_url]

Duration: 49:53
If you know exactly what to do in your business and still can't get yourself to do it, I don't think that's a willpower problem — I think it's an isolation problem. And today I'm telling you why. 🚀 I'm breaking down the…
365. The Difference Between Growing and Scaling Your Expert Business [not-audio_url] [/not-audio_url]

Duration: 19:48
When was the last time a complete stranger found you online and became a paying client? If you can't remember — or it only happens when you post like a maniac for two weeks and then collapse — this episode is for you. 🚀…
364. How to Stop Feeling Invisible Online [not-audio_url] [/not-audio_url]

Duration: 41:51
You're posting consistently, sending emails, showing up — and somehow feeling less connected to your audience than ever. You're not imagining it. And the answer probably isn't more content. 🚀 In this episode I get honest…
363. Want to Grow Faster? Stop Hiding Behind Your Content [not-audio_url] [/not-audio_url]

Duration: 33:13
What if the one thing you keep doing to grow your business is actually the thing keeping you stuck? 🚀 More content, more lead magnets, more podcast episodes — it can all feel like marketing. But sometimes it's just a ver…

12345»