352. Meta Ads - What's Really Working Now Part 1

352. Meta Ads - What's Really Working Now Part 1

Author: Salome Schillack May 5, 2026 Duration: 34:38

Ready to stop attracting freebie seekers and start filling your email list with leads who actually buy your online course? 🚀

The Meta ads game has shifted again — and if you're still optimising for cheap clicks and high lead volume, you're quietly filling your email list with people who'll never open your emails or buy your courses. Between Apple's privacy updates and Meta's brand-new Andromeda algorithm, the platform has gone almost blind to what happens once someone leaves the news feed and lands on your funnel.

In Part 1 of this Meta ads series, I'm pulling back the curtain on what I've been teaching my mentoring students and Scale with Ads beta testers about what's actually working right now — including the one performance-goal setting most course creators get wrong, and how to use Value Rules to claw back control inside Advantage Plus audiences. ✨

🔥 In This Episode:

  • Why the Andromeda algorithm is quietly making your ads less effective

  • The critical difference between "Maximise Number of Leads" and "Maximise Number of Conversion Leads"

  • How to use Value Rules to control who Meta puts your ads in front of

  • The 60-second email-list audit that reveals if you're attracting buyers or freebie seekers

Ready to get off the content treadmill? Ads Foundations opens May 26th - the step-by-step Meta ads training that fills your list with hot leads ready to buy. Waitlisters get FREE personal ads & funnel audits from my team. Join at thelaunchlounge.com/waitlist 💫

 

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.


For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

The Launch Lounge Podcast
Podcast Episodes
331. If I Had to Start Over Again: What I'd Do Differently in 2025 [not-audio_url] [/not-audio_url]

Duration: 26:45
What if you could keep all your skills and lessons but rebuild your business the smarter way? 🚀 I've been playing with a fantasy lately: burning it all down and starting fresh. Because if I had to rebuild my online cours…
330. Your "One More Launch" Is Keeping You Stuck [not-audio_url] [/not-audio_url]

Duration: 25:27
What if that "one more launch will save me" energy is actually the thing keeping you stuck? 🚀 I'm seeing it everywhere right now—smart course creators pouring everything into one more webinar, one more challenge, hoping…
329. Your 2026 Success Map Starts NOW: My Planning Process Revealed [not-audio_url] [/not-audio_url]

Duration: 35:21
If traditional planning makes you want to cry, this episode is going to change everything. 🚀 I spent $200 on a fancy planner, filled out January with color-coded perfection, and found it abandoned in a drawer by March. F…
327. The Real Cost of DIY: When to Invest in Help for Your Business [not-audio_url] [/not-audio_url]

Duration: 34:07
You're "saving money" by doing everything yourself, but your revenue is stuck and your to-do list is screaming at you. 🚀 Here's the truth: DIY isn't saving you money—it's costing you in delayed revenue, creative energy,…
326. The Permission Slip You've Been Waiting For [not-audio_url] [/not-audio_url]

Duration: 41:46
Tired of running your online course business on everyone else's rules? 🚀 I'm giving you five powerful permission slips to transform how you build your business in 2026. After helping course creators scale from $10K-$25K…