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349. The Launch Mistake That's Costing You the Most

349. The Launch Mistake That's Costing You the Most

Author: Salome Schillack April 14, 2026 Duration: 42:00
The Launch Lounge Podcast
BusinessEntrepreneurship

Your last launch underperformed — and there's a very good chance you've been fixing the wrong thing. 🚀

Misdiagnosing a launch is one of the most expensive mistakes a course creator can make. In this episode, I'm walking you through the four launch mistakes that cost online course creators the most — the big, sneaky ones that make everything feel harder than it should and leave you questioning your offer when the real problem is the strategy underneath.

We're talking about skipping your pre-launch runway, scrapping an offer that was actually closer to working than you think, overfeeding your webinar audience with so much teaching they leave feeling full (but never buy), and pouring Facebook and Instagram ad spend into a funnel that was never ready for it.

🔥 In This Episode:

  • Discover why your audience wasn't mentally ready for your offer — and how to fix that before your next launch

  • Learn how to tell if your offer is actually dead or just has a leak (they are very different problems)

  • Understand why teaching everything in your webinar is the fastest way to kill your conversions

  • Find out when your funnel is truly ready for paid traffic — and what "signs of life" really look like

✨ Proven your course sells but scaling feels like a whole other job? Get a custom scaling roadmap in 30 days - no ongoing agency fees. Business audit + 2 sessions with me + guaranteed profit increase or your money back. Apply at https://thelaunchlounge.com/intensive💫

 

💚 💚 💚 

Salome

 

Get full show notes here

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For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 50

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