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349. The Launch Mistake That's Costing You the Most

349. The Launch Mistake That's Costing You the Most

Author: Salome Schillack April 14, 2026 Duration: 42:00
The Launch Lounge Podcast
BusinessEntrepreneurship

Your last launch underperformed โ€” and there's a very good chance you've been fixing the wrong thing. ๐Ÿš€

Misdiagnosing a launch is one of the most expensive mistakes a course creator can make. In this episode, I'm walking you through the four launch mistakes that cost online course creators the most โ€” the big, sneaky ones that make everything feel harder than it should and leave you questioning your offer when the real problem is the strategy underneath.

We're talking about skipping your pre-launch runway, scrapping an offer that was actually closer to working than you think, overfeeding your webinar audience with so much teaching they leave feeling full (but never buy), and pouring Facebook and Instagram ad spend into a funnel that was never ready for it.

๐Ÿ”ฅ In This Episode:

  • Discover why your audience wasn't mentally ready for your offer โ€” and how to fix that before your next launch

  • Learn how to tell if your offer is actually dead or just has a leak (they are very different problems)

  • Understand why teaching everything in your webinar is the fastest way to kill your conversions

  • Find out when your funnel is truly ready for paid traffic โ€” and what "signs of life" really look like

โœจ Proven your course sells but scaling feels like a whole other job? Get a custom scaling roadmap in 30 days - no ongoing agency fees. Business audit + 2 sessions with me + guaranteed profit increase or your money back. Apply at https://thelaunchlounge.com/intensive๐Ÿ’ซ

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๐Ÿ’š ๐Ÿ’š ๐Ÿ’šย 

Salome

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For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, sheโ€™s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 50

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Podcast Episodes
362. How Million-Dollar Launches Are Built Behind the Scenes [not-audio_url] [/not-audio_url]

Duration: 33:24
You've poured everything into a launch โ€” the emails, the ads, the webinar, the sales page โ€” and still crawled over the finish line wondering what actually worked. Sound familiar? ๐Ÿš€ Here's the truth: most launches don't fโ€ฆ
361. Stop Doing This If You Want $25K Months [not-audio_url] [/not-audio_url]

Duration: 43:04
You're posting more, sending more emails, maybe even throwing more money at ads โ€” and you're still not at consistent 25K months. Here's the truth: you don't have an effort problem. You have a focus problem. ๐Ÿš€ When you'reโ€ฆ
360. Your Offer Is Dead Without This One Thing [not-audio_url] [/not-audio_url]

Duration: 34:21
You're doing all the things โ€” posting content, running ads, tweaking your sales page. And sales still feel like squeezing blood from a stone. ๐Ÿš€ The problem isn't your effort. It's your offer. And in this episode I get brโ€ฆ
359. How Coaches and Course Creators Really Use Meta Ads to Make Sales [not-audio_url] [/not-audio_url]

Duration: 50:52
You've run the ads. The clicks came in. And then... nothing. So you spent more. And it got worse. Here's the truth nobody tells you: cold traffic is not coming to save you. It's an expensive way to make your problem worsโ€ฆ
358. Your Sales Page Is Leaking Money If It's Missing These 5 Things [not-audio_url] [/not-audio_url]

Duration: 50:02
Your sales page might be quietly losing you sales โ€” and it's not because your offer sucks or your audience is broke. ๐Ÿš€ It's missing five specific things buyers need to see before they say yes. People are clicking, readinโ€ฆ
357. The Market Changed. Here's How You Have To Pivot To Stay Relevant [not-audio_url] [/not-audio_url]

Duration: 37:34
Everyone keeps saying online courses are dead โ€” and they're only half right. ๐Ÿš€ The half they're missing is costing course creators everything. The market didn't die. It grew up. And the people still selling the old way aโ€ฆ
355. Screw Organic Socials - Here's How To Get Attention With Ads [not-audio_url] [/not-audio_url]

Duration: 36:34
Ready to stop hoping the Instagram algorithm shows you some mercy and start building a real list of buyers instead? ๐Ÿš€ If you've been posting, promoting and wondering why your audience still isn't buying, this episode isโ€ฆ
354. Design Ad Creatives That Gets Attention - Here's How [not-audio_url] [/not-audio_url]

Duration: 31:36
Tired of being told you need 500 fresh ad creatives every single day just to keep your Meta ads alive? ๐Ÿš€ Here's what most ad advice gets wrong for course creators: it wasn't built for you. It was built for e-commerce โ€” fโ€ฆ
353. Meta Ads - What's Really Working Part 2 - ABO vs CBO [not-audio_url] [/not-audio_url]

Duration: 34:17
Ready to discover the boring little campaign setting that's quietly draining your meta ads budget before your best ads ever get a fair chance to work? ๐Ÿš€ Most course creators blame high ad costs on weak creative or the wrโ€ฆ

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