352. Meta Ads - What's Really Working Now Part 1

352. Meta Ads - What's Really Working Now Part 1

Author: Salome Schillack May 5, 2026 Duration: 34:38

Ready to stop attracting freebie seekers and start filling your email list with leads who actually buy your online course? 🚀

The Meta ads game has shifted again — and if you're still optimising for cheap clicks and high lead volume, you're quietly filling your email list with people who'll never open your emails or buy your courses. Between Apple's privacy updates and Meta's brand-new Andromeda algorithm, the platform has gone almost blind to what happens once someone leaves the news feed and lands on your funnel.

In Part 1 of this Meta ads series, I'm pulling back the curtain on what I've been teaching my mentoring students and Scale with Ads beta testers about what's actually working right now — including the one performance-goal setting most course creators get wrong, and how to use Value Rules to claw back control inside Advantage Plus audiences. ✨

🔥 In This Episode:

  • Why the Andromeda algorithm is quietly making your ads less effective

  • The critical difference between "Maximise Number of Leads" and "Maximise Number of Conversion Leads"

  • How to use Value Rules to control who Meta puts your ads in front of

  • The 60-second email-list audit that reveals if you're attracting buyers or freebie seekers

Ready to get off the content treadmill? Ads Foundations opens May 26th - the step-by-step Meta ads training that fills your list with hot leads ready to buy. Waitlisters get FREE personal ads & funnel audits from my team. Join at thelaunchlounge.com/waitlist 💫

 

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.


For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

The Launch Lounge Podcast
Podcast Episodes
311. Boost Social Audience Engagement with 1 Easy Ad [not-audio_url] [/not-audio_url]

Duration: 35:56
Ever feel like you're constantly creating content but your actual followers never see your best posts? 🚀 You're cranking out reels, posting stories, writing carousels, doing all the things. But somehow the algorithm keep…
308. The 7 Biggest Myths About Growth and Scaling [not-audio_url] [/not-audio_url]

Duration: 38:08
Ever feel like the harder you hustle, the further away freedom feels? 🚀 You're not imagining it. Most course creators believe dangerous myths about scaling that secretly keep them trapped in endless work cycles. I used t…
307. 5 Ways to 10x Sales in Your Next Launch [not-audio_url] [/not-audio_url]

Duration: 45:52
What if you could double your launch revenue without doubling your ad spend, audience size, or time scrolling Instagram? 🚀 The highest-earning course creators don't work harder at launch time - they just know which reven…
305. [CASE STUDY] $134K Launch on $5K Ad Spend [not-audio_url] [/not-audio_url]

Duration: 39:15
$5,000 turned into $134,932 in just four days - and the course creator didn't create a single piece of new content to do it! 🚀 I'm sharing exactly how Jennifer cracked the code on scaling her launches without burning out…
304. [CASE STUDY] 2.8x ROAS & Daily Sales: Evergreen Funnel Breakdown [not-audio_url] [/not-audio_url]

Duration: 37:28
Ready to escape the launch hamster wheel and build a daily sales machine that works while you sleep? 🚀 I'm sharing the exact case study of how one course creator transformed her feast-or-famine launch cycles into consist…
303. Will They Buy? The Funnel Test Most Creators Skip [not-audio_url] [/not-audio_url]

Duration: 35:51
There's one thing that separates $2K launches from $200K launches, and it's not your sales page, email list size, or even your offer! 🚀 Most online course creators are building their entire launch strategy on hope and vi…
302. Raising Prices: Smart Move or Big Mistake? [not-audio_url] [/not-audio_url]

Duration: 29:17
Ready to stop undercharging for the transformation you deliver? 🚀 If your client roster is full, your waitlist is growing, and your students are getting incredible results, but you're still charging the same price you se…