352. Meta Ads - What's Really Working Now Part 1

352. Meta Ads - What's Really Working Now Part 1

Author: Salome Schillack May 5, 2026 Duration: 34:38

Ready to stop attracting freebie seekers and start filling your email list with leads who actually buy your online course? ๐Ÿš€

The Meta ads game has shifted again โ€” and if you're still optimising for cheap clicks and high lead volume, you're quietly filling your email list with people who'll never open your emails or buy your courses. Between Apple's privacy updates and Meta's brand-new Andromeda algorithm, the platform has gone almost blind to what happens once someone leaves the news feed and lands on your funnel.

In Part 1 of this Meta ads series, I'm pulling back the curtain on what I've been teaching my mentoring students and Scale with Ads beta testers about what's actually working right now โ€” including the one performance-goal setting most course creators get wrong, and how to use Value Rules to claw back control inside Advantage Plus audiences. โœจ

๐Ÿ”ฅ In This Episode:

  • Why the Andromeda algorithm is quietly making your ads less effective

  • The critical difference between "Maximise Number of Leads" and "Maximise Number of Conversion Leads"

  • How to use Value Rules to control who Meta puts your ads in front of

  • The 60-second email-list audit that reveals if you're attracting buyers or freebie seekers

Ready to get off the content treadmill? Ads Foundations opens May 26th - the step-by-step Meta ads training that fills your list with hot leads ready to buy. Waitlisters get FREE personal ads & funnel audits from my team. Join at thelaunchlounge.com/waitlist ๐Ÿ’ซ

ย 

๐Ÿ’š ๐Ÿ’š ๐Ÿ’šย 

Salome

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For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, sheโ€™s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 50

The Launch Lounge Podcast
Podcast Episodes
362. How Million-Dollar Launches Are Built Behind the Scenes [not-audio_url] [/not-audio_url]

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You're doing all the things โ€” posting content, running ads, tweaking your sales page. And sales still feel like squeezing blood from a stone. ๐Ÿš€ The problem isn't your effort. It's your offer. And in this episode I get brโ€ฆ
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Duration: 37:34
Everyone keeps saying online courses are dead โ€” and they're only half right. ๐Ÿš€ The half they're missing is costing course creators everything. The market didn't die. It grew up. And the people still selling the old way aโ€ฆ
355. Screw Organic Socials - Here's How To Get Attention With Ads [not-audio_url] [/not-audio_url]

Duration: 36:34
Ready to stop hoping the Instagram algorithm shows you some mercy and start building a real list of buyers instead? ๐Ÿš€ If you've been posting, promoting and wondering why your audience still isn't buying, this episode isโ€ฆ
354. Design Ad Creatives That Gets Attention - Here's How [not-audio_url] [/not-audio_url]

Duration: 31:36
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353. Meta Ads - What's Really Working Part 2 - ABO vs CBO [not-audio_url] [/not-audio_url]

Duration: 34:17
Ready to discover the boring little campaign setting that's quietly draining your meta ads budget before your best ads ever get a fair chance to work? ๐Ÿš€ Most course creators blame high ad costs on weak creative or the wrโ€ฆ