288. Advantage+ Audience Targeting Traps to Avoid

288. Advantage+ Audience Targeting Traps to Avoid

Author: Salome Schillack July 10, 2025 Duration: 23:41

Discovered Meta secretly switching your Facebook ads to target 65+ year-olds instead of your actual buyers? 🚀

You're not losing your mind - Meta is literally sabotaging your targeting with sneaky Advantage+ defaults. I've been seeing online course creators pay through the nose for leads from the wrong countries, wrong ages, and wrong genders because Meta thinks their AI knows your business better than you do.

The truth is, while your cost per lead might look amazing, your webinar show-up rates are tanking and your email list is filling up with freebie hunters who'll never buy. I'm sharing exactly which settings to check right now to stop Meta from hijacking your campaigns.

🔥 In This Episode:

  • Discover the sneaky ways Meta defaults you into Advantage+ targeting

  • Learn why cheaper leads from Advantage+ actually cost you more money

  • Master the exact settings to regain control over who sees your ads

  • Understand when Advantage+ works (and when it destroys your results)

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - Get the FREE Training HERE.💫

 

💚 💚 💚

Salome

Get full show notes here

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For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

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