314. Stop Chasing $1 Leads—Here's What to Do Instead

314. Stop Chasing $1 Leads—Here's What to Do Instead

Author: Salome Schillack October 9, 2025 Duration: 27:26

Ready to discover why those $1 leads you're celebrating might be the exact reason your launches keep falling flat? 🚀

I'm pulling back the curtain on the uncomfortable truth most course creators don't want to face: cheap leads aren't a bargain—they're a trap. While you're celebrating those low-cost metrics, Meta's algorithm is quietly filling your list with fast thumbs and short attention spans instead of actual buyers.

The online business landscape has shifted dramatically since 2020-2021. We're in "bunker mode" now—people are cautious and holding their cards close. Your pixel can barely see past the thank you page, so it's optimizing for clicks, not conversions. Those bargain leads you're proud of? They're probably never going to buy your course.

🔥 In This Episode:

  • Why Meta's algorithm is sabotaging your lead quality (and how to fight back)

  • Four strategic moves that turn ad spend into predictable profits

  • How to pre-qualify leads before they hit your list

  • The relationship-building secret that makes cold leads beg to buy

✨ Tired of guessing how to get in front of the right people? Scale with Ads gives you the exact agency system for bigger launches and evergreen funnels that sell daily. Opens October 23rd - waitlisters get a FREE ad & funnel review! Sign up at thelaunchlounge.com/waitlist 💫

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

 

Link mentioned:

312. From Ad to $ in the Bank: Funnels Demystified

 


For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

The Launch Lounge Podcast
Podcast Episodes
355. Screw Organic Socials - Here's How To Get Attention With Ads [not-audio_url] [/not-audio_url]

Duration: 36:34
Ready to stop hoping the Instagram algorithm shows you some mercy and start building a real list of buyers instead? 🚀 If you've been posting, promoting and wondering why your audience still isn't buying, this episode is…
354. Design Ad Creatives That Gets Attention - Here's How [not-audio_url] [/not-audio_url]

Duration: 31:36
Tired of being told you need 500 fresh ad creatives every single day just to keep your Meta ads alive? 🚀 Here's what most ad advice gets wrong for course creators: it wasn't built for you. It was built for e-commerce — f…
353. Meta Ads - What's Really Working Part 2 - ABO vs CBO [not-audio_url] [/not-audio_url]

Duration: 34:17
Ready to discover the boring little campaign setting that's quietly draining your meta ads budget before your best ads ever get a fair chance to work? 🚀 Most course creators blame high ad costs on weak creative or the wr…
352. Meta Ads - What's Really Working Now Part 1 [not-audio_url] [/not-audio_url]

Duration: 34:38
Ready to stop attracting freebie seekers and start filling your email list with leads who actually buy your online course? 🚀 The Meta ads game has shifted again — and if you're still optimising for cheap clicks and high…
350. Passive Income Isn't Passive. Here's the Truth. [not-audio_url] [/not-audio_url]

Duration: 18:39
Ever daydream about Stripe notifications rolling in while you sip a latte and never touch another funnel? 🚀 Here's the truth no one wants to say out loud: passive income is never actually passive. There's still a funnel…
349. The Launch Mistake That's Costing You the Most [not-audio_url] [/not-audio_url]

Duration: 42:00
Your last launch underperformed — and there's a very good chance you've been fixing the wrong thing. 🚀 Misdiagnosing a launch is one of the most expensive mistakes a course creator can make. In this episode, I'm walking…
348. More Followers Won't Make You More Money [not-audio_url] [/not-audio_url]

Duration: 28:46
Your follower count is growing. Your revenue isn't. And Instagram couldn't care less. 🚀 Here's the uncomfortable truth most online marketing gurus won't tell you: followers on Instagram are borrowed. The algorithm decide…
347. Content Is Not a Growth Strategy [not-audio_url] [/not-audio_url]

Duration: 33:58
Your content is getting love — but your business still isn't growing, and it's starting to feel personal. 🚀 Here's what nobody tells you: content is not a growth strategy. It's evidence. It proves you exist, you know you…