305. [CASE STUDY] $134K Launch on $5K Ad Spend

305. [CASE STUDY] $134K Launch on $5K Ad Spend

Author: Salome Schillack September 9, 2025 Duration: 39:15
The Launch Lounge Podcast
BusinessEntrepreneurship

$5,000 turned into $134,932 in just four days - and the course creator didn't create a single piece of new content to do it! 🚀

I'm sharing exactly how Jennifer cracked the code on scaling her launches without burning out. She took her existing weekly Facebook Lives and amplified them strategically to reach hundreds of thousands of new people, resulting in her first six-figure launch with a systematic, repeatable process.

If you're tired of working harder without seeing bigger results, or you feel like you can't take a day off without your business falling apart, this case study will change everything. I'm breaking down Jennifer's exact four-part strategy, the specific Meta ads she ran, and the timing that made all the difference between struggling and a $134K success story.

🔥 In This Episode:

  • The four-part strategy that turned $5K into $134K in one launch

  • How to amplify existing content to reach hundreds of thousands without creating anything new

  • Strategic email list building that converts at $1.32 per lead

  • The multi-phase launch funnel that generated 26.7x return on ad spend

✨ Want consistent sales AND your time back? We're opening 2 exclusive agency spots for six-figure course creators ready to scale. Get stronger copy, more engaging webinars, and smoother sales with our AI-powered growth partnership. Apply now at thelaunchlounge.com/agency - spots fill fast! 💫

 

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.


For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

Official website RSS
instagram
The Launch Lounge Podcast
Podcast Episodes
279. One Big Course or Many Smaller Ones? Here's How to Know [not-audio_url] [/not-audio_url]

Duration: 37:25
What if the advice you've been following about having just one signature course is actually keeping you stuck at six figures? 🚀 I'm answering a listener question that challenges everything the big-name gurus tell you abo…
276. Can You Make Money from Writing a Book? [not-audio_url] [/not-audio_url]

Duration: 13:06
Want the truth about making money as an author in the online course world? It's not what you think! 🚀 Thinking of writing a book to grow your online course business? Before you block off three months to write your master…
275. Launch Ads Bombed? Here's Your Unconventional Comeback Plan [not-audio_url] [/not-audio_url]

Duration: 33:06
Had a launch that completely tanked? Before you burn it all down and book that one-way ticket to Bali, this is your rescue plan. 🚀 Even the most profitable course creators have launches that flop (I share my own $30K fac…
274. 3 x Your Webinar Sales with This Checklist [not-audio_url] [/not-audio_url]

Duration: 32:20
Ready to triple your webinar sales without spending more on ads or working harder? 🚀 Discover my proven webinar conversion checklist that transforms passive viewers into eager buyers. Most course creators focus only on c…
273. How to Build a Highly Engaged Community with Bri Leever [not-audio_url] [/not-audio_url]

Duration: 1:11:38
Ready to discover why some online course creators build profitable businesses in months while others get stuck in a cycle of failed launches? 🚀 The difference between consistently profitable course creators and those wor…
272. The $2Mil Problem They Didn't See Coming [not-audio_url] [/not-audio_url]

Duration: 24:43
Are you unknowingly setting your online course business up for the $2 million plateau? 🚀 If you're scaling with ads hoping they'll magically replace your organic efforts, you might be heading for the expensive mistake th…
271. Split Tests That Double Your Launch Revenue [not-audio_url] [/not-audio_url]

Duration: 28:30
Ready to double your course launch revenue with a few simple tweaks? 🚀 Tired of pouring endless hours into launches that don't convert? In this episode, I'm revealing the 7 split tests that my agency uses with our 6 and…
270. Launch Team Essentials: Who You Need at Each Stage [not-audio_url] [/not-audio_url]

Duration: 1:04:16
Ready to build your dream launch team without wasting thousands on the wrong hires? 🚀 Tired of conflicting advice about when to hire help for your online course business? In this episode, I'm revealing exactly who you ne…

«1...45678910»