317. Are Ads Dead? Not If You Do This Instead

317. Are Ads Dead? Not If You Do This Instead

Author: Salome Schillack October 21, 2025 Duration: 29:23

Spoiler alert: Facebook ads aren't dead for online course creators—you're just following e-commerce advice that was never meant for your business model. 🚀

I'm pulling back the curtain on why so many coaches and course creators waste money on Meta ads while e-commerce brands thrive. The difference? They're selling $30 lipsticks with impulse buyers. You're selling transformational online courses that require trust, nurturing, and a completely different ad strategy.

In this episode, I'm breaking down the three costly mistakes that make running Facebook ads feel like gambling instead of scaling your online business. From waiting too long to start ads (while your organic content gets shown to strangers), to not knowing if your Instagram ads are actually working, to outsourcing your ad strategy before understanding your own funnel—these are the real reasons your ad budget disappeared.

🔥 In This Episode:

  • Why waiting to run ads costs more than you think (your organic content isn't free)

  • The simple tagging system that shows which ad leads become paying customers

  • Why e-commerce ad advice destroys course sales and what to do instead

  • When you're ready to outsource Facebook ads (most course creators get this wrong)

✨ Ads attracted clicks but not buyers? Join my FREE masterclass "The 3 Reasons Your Ads Failed Before & How to Fix Them This Time" and discover the hidden funnel leaks killing 70% of your leads + the 5 metrics that actually matter for course sales. Save your spot at thelaunchlounge.com/freeclass 💫

 

💚 💚 💚 

Salome

Get full show notes here

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For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

The Launch Lounge Podcast
Podcast Episodes
289. Which Social Platforms Should You Really Be On? [not-audio_url] [/not-audio_url]

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286. How to NOT Hate Showing Up on Social Media [not-audio_url] [/not-audio_url]

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281. How I'm Using AI to Create HOT Offers for Clients [not-audio_url] [/not-audio_url]

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Ready to turn your struggling offers into "take my money" offers using AI? 🚀 I've been geeking out about this strategy because one client just increased her conversion rate by 33% and had her biggest multi-six-figure lau…
280. Boost Your Cashflow With Upsells and Downsells [not-audio_url] [/not-audio_url]

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Ready to add 30-50% more revenue to your next course launch without creating a single new piece of content? 🚀 I'm revealing the exact upsell and downsell strategies that have generated hundreds of thousands in additional…