348. More Followers Won't Make You More Money

348. More Followers Won't Make You More Money

Author: Salome Schillack April 7, 2026 Duration: 28:46

Your follower count is growing. Your revenue isn't. And Instagram couldn't care less. 🚀

Here's the uncomfortable truth most online marketing gurus won't tell you: followers on Instagram are borrowed. The algorithm decides every single day how many of your own audience actually sees what you post. For course creators and coaches trying to build a real business, that is a dangerously shaky foundation.

In Part 4 of The Good Advice Trap series, I'm showing you what to build instead — a deliberate content system with three clear jobs, a follower-to-subscriber path you actually own, and a welcome sequence that turns strangers into people who genuinely can't wait to hear from you. Plus, I'm answering a brilliant listener question about whether to ditch the algorithm grind and just run ads instead (spoiler: yes, and also no).

🔥 In This Episode:

  • Discover why Instagram is optimizing for entertainment — and why that's working against your course business

  • Learn the three-job content framework that stops you from asking one post to do everything at once

  • Understand exactly when list-building ads should replace your top-of-funnel organic content

  • Build a welcome sequence that makes new subscribers feel like they've finally found their people

✨ Ready to scale beyond six figures without throwing more money at ads? The LaunchLounge 30 Days Intensive gives you deep data analysis, custom strategy, and clear roadmap - profits guaranteed or your money back. Apply at https://thelaunchlounge.com/intensive💫

 

💚 💚 💚 

Salome

 

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For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

The Launch Lounge Podcast
Podcast Episodes
289. Which Social Platforms Should You Really Be On? [not-audio_url] [/not-audio_url]

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287. My Current Tech Stack and Why I Changed Everything [not-audio_url] [/not-audio_url]

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286. How to NOT Hate Showing Up on Social Media [not-audio_url] [/not-audio_url]

Duration: 32:36
Ready to stop dreading your daily social media posts and start seeing actual subscribers rolling in? 🚀 I get it - you'd rather stick a fork in your eye than create another Instagram post that gets three likes and zero em…
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283. Passive Income Streams: Reality vs. Myth [not-audio_url] [/not-audio_url]

Duration: 25:49
Ready to stop falling for the passive income fairy tale that's keeping you stuck in launch limbo? 🚀 I used to dream about sipping cocktails on a beach while my online course magically sold itself. That fantasy nearly der…
281. How I'm Using AI to Create HOT Offers for Clients [not-audio_url] [/not-audio_url]

Duration: 43:51
Ready to turn your struggling offers into "take my money" offers using AI? 🚀 I've been geeking out about this strategy because one client just increased her conversion rate by 33% and had her biggest multi-six-figure lau…
280. Boost Your Cashflow With Upsells and Downsells [not-audio_url] [/not-audio_url]

Duration: 39:02
Ready to add 30-50% more revenue to your next course launch without creating a single new piece of content? 🚀 I'm revealing the exact upsell and downsell strategies that have generated hundreds of thousands in additional…