353. Meta Ads - What's Really Working Part 2 - ABO vs CBO

353. Meta Ads - What's Really Working Part 2 - ABO vs CBO

Author: Salome Schillack May 12, 2026 Duration: 34:17

Ready to discover the boring little campaign setting that's quietly draining your meta ads budget before your best ads ever get a fair chance to work? 🚀

Most course creators blame high ad costs on weak creative or the wrong targeting. But there's a sneaky little setting sitting inside your campaign structure that can drain your budget fast — long before your best ads get a fair chance to fill your email list with ready-to-buy leads.

In this episode I'm finally explaining CBO vs ABO without the tech overwhelm, and showing you exactly when to let Meta drive your budget and when to take the wheel yourself. It's the strategy I'm teaching my students right now to scale online courses, coaching programs and memberships without wasting another dollar on low-quality leads.

🔥 In This Episode:

  • The real difference between CBO and ABO (and why getting it wrong drains your budget fast)

  • The "Idol auditions" framework for testing audiences before you commit serious ad spend

  • The exact moment to switch from CBO to ABO so you stop paying for low-quality leads

  • The 7-day "hands off" rule that finally lets your ads optimize properly

Ready to get off the content treadmill? Ads Foundations opens May 26th - the step-by-step Meta ads training that fills your list with hot leads ready to buy. Waitlisters get FREE personal ads & funnel audits from my team. Join at thelaunchlounge.com/waitlist 💫

 

💚 💚 💚 

Salome

 

Get full show notes here

Follow The Launch Lounge on Instagram.


For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 50

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