353. Meta Ads - What's Really Working Part 2 - ABO vs CBO

353. Meta Ads - What's Really Working Part 2 - ABO vs CBO

Author: Salome Schillack May 12, 2026 Duration: 34:17

Ready to discover the boring little campaign setting that's quietly draining your meta ads budget before your best ads ever get a fair chance to work? 🚀

Most course creators blame high ad costs on weak creative or the wrong targeting. But there's a sneaky little setting sitting inside your campaign structure that can drain your budget fast — long before your best ads get a fair chance to fill your email list with ready-to-buy leads.

In this episode I'm finally explaining CBO vs ABO without the tech overwhelm, and showing you exactly when to let Meta drive your budget and when to take the wheel yourself. It's the strategy I'm teaching my students right now to scale online courses, coaching programs and memberships without wasting another dollar on low-quality leads.

🔥 In This Episode:

  • The real difference between CBO and ABO (and why getting it wrong drains your budget fast)

  • The "Idol auditions" framework for testing audiences before you commit serious ad spend

  • The exact moment to switch from CBO to ABO so you stop paying for low-quality leads

  • The 7-day "hands off" rule that finally lets your ads optimize properly

Ready to get off the content treadmill? Ads Foundations opens May 26th - the step-by-step Meta ads training that fills your list with hot leads ready to buy. Waitlisters get FREE personal ads & funnel audits from my team. Join at thelaunchlounge.com/waitlist 💫

 

💚 💚 💚 

Salome

 

Get full show notes here

Follow The Launch Lounge on Instagram.


For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 50

The Launch Lounge Podcast
Podcast Episodes
362. How Million-Dollar Launches Are Built Behind the Scenes [not-audio_url] [/not-audio_url]

Duration: 33:24
You've poured everything into a launch — the emails, the ads, the webinar, the sales page — and still crawled over the finish line wondering what actually worked. Sound familiar? 🚀 Here's the truth: most launches don't f…
361. Stop Doing This If You Want $25K Months [not-audio_url] [/not-audio_url]

Duration: 43:04
You're posting more, sending more emails, maybe even throwing more money at ads — and you're still not at consistent 25K months. Here's the truth: you don't have an effort problem. You have a focus problem. 🚀 When you're…
360. Your Offer Is Dead Without This One Thing [not-audio_url] [/not-audio_url]

Duration: 34:21
You're doing all the things — posting content, running ads, tweaking your sales page. And sales still feel like squeezing blood from a stone. 🚀 The problem isn't your effort. It's your offer. And in this episode I get br…
358. Your Sales Page Is Leaking Money If It's Missing These 5 Things [not-audio_url] [/not-audio_url]

Duration: 50:02
Your sales page might be quietly losing you sales — and it's not because your offer sucks or your audience is broke. 🚀 It's missing five specific things buyers need to see before they say yes. People are clicking, readin…
357. The Market Changed. Here's How You Have To Pivot To Stay Relevant [not-audio_url] [/not-audio_url]

Duration: 37:34
Everyone keeps saying online courses are dead — and they're only half right. 🚀 The half they're missing is costing course creators everything. The market didn't die. It grew up. And the people still selling the old way a…
355. Screw Organic Socials - Here's How To Get Attention With Ads [not-audio_url] [/not-audio_url]

Duration: 36:34
Ready to stop hoping the Instagram algorithm shows you some mercy and start building a real list of buyers instead? 🚀 If you've been posting, promoting and wondering why your audience still isn't buying, this episode is…
354. Design Ad Creatives That Gets Attention - Here's How [not-audio_url] [/not-audio_url]

Duration: 31:36
Tired of being told you need 500 fresh ad creatives every single day just to keep your Meta ads alive? 🚀 Here's what most ad advice gets wrong for course creators: it wasn't built for you. It was built for e-commerce — f…
352. Meta Ads - What's Really Working Now Part 1 [not-audio_url] [/not-audio_url]

Duration: 34:38
Ready to stop attracting freebie seekers and start filling your email list with leads who actually buy your online course? 🚀 The Meta ads game has shifted again — and if you're still optimising for cheap clicks and high…