361. Stop Doing This If You Want $25K Months

361. Stop Doing This If You Want $25K Months

Author: Salome Schillack July 7, 2026 Duration: 43:04

You're posting more, sending more emails, maybe even throwing more money at ads β€” and you're still not at consistent 25K months. Here's the truth: you don't have an effort problem. You have a focus problem. πŸš€

When you're inside your business every day, you can't read the label from inside the bottle. You end up fixing everything at once and still not moving the needle, because you don't know which one thing is actually holding you back.

In this episode I walk you through the five pillars of the Freedom Formula β€” the same diagnostic framework I use with agency clients β€” and show you how to figure out which pillar is your weakest link right now. Because 25K months don't come from doing more. They come from doing the right things in the right order.

I'll share how one client added $50K to her launch revenue without changing her ads, her offer, or her content. And I'll introduce you to Anne-Marie, who made her first evergreen sale from a thank you page while she was just building her list. Small move, big proof of concept.

"Your offer doesn't need more noise. It needs more resonance."

πŸ”₯ In This Episode:

  • Discover the one thing to stop doing immediately if you want 25K months

  • Diagnose your weakest Freedom Formula pillar β€” and fix that one thing first

  • Learn why a clearer offer always outperforms a bigger one

  • Find out how a 2% to 39% landing page conversion rate increase grew revenue by 50%

  • See why evergreen sales don't replace live launches β€” they just make sure your business doesn't stop when you do

✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth β€” no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz πŸ’«

Β 

πŸ’š πŸ’š πŸ’šΒ 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.


For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 50

The Launch Lounge Podcast
Podcast Episodes
362. How Million-Dollar Launches Are Built Behind the Scenes [not-audio_url] [/not-audio_url]

Duration: 33:24
You've poured everything into a launch β€” the emails, the ads, the webinar, the sales page β€” and still crawled over the finish line wondering what actually worked. Sound familiar? πŸš€ Here's the truth: most launches don't f…
360. Your Offer Is Dead Without This One Thing [not-audio_url] [/not-audio_url]

Duration: 34:21
You're doing all the things β€” posting content, running ads, tweaking your sales page. And sales still feel like squeezing blood from a stone. πŸš€ The problem isn't your effort. It's your offer. And in this episode I get br…
358. Your Sales Page Is Leaking Money If It's Missing These 5 Things [not-audio_url] [/not-audio_url]

Duration: 50:02
Your sales page might be quietly losing you sales β€” and it's not because your offer sucks or your audience is broke. πŸš€ It's missing five specific things buyers need to see before they say yes. People are clicking, readin…
357. The Market Changed. Here's How You Have To Pivot To Stay Relevant [not-audio_url] [/not-audio_url]

Duration: 37:34
Everyone keeps saying online courses are dead β€” and they're only half right. πŸš€ The half they're missing is costing course creators everything. The market didn't die. It grew up. And the people still selling the old way a…
355. Screw Organic Socials - Here's How To Get Attention With Ads [not-audio_url] [/not-audio_url]

Duration: 36:34
Ready to stop hoping the Instagram algorithm shows you some mercy and start building a real list of buyers instead? πŸš€ If you've been posting, promoting and wondering why your audience still isn't buying, this episode is…
354. Design Ad Creatives That Gets Attention - Here's How [not-audio_url] [/not-audio_url]

Duration: 31:36
Tired of being told you need 500 fresh ad creatives every single day just to keep your Meta ads alive? πŸš€ Here's what most ad advice gets wrong for course creators: it wasn't built for you. It was built for e-commerce β€” f…
353. Meta Ads - What's Really Working Part 2 - ABO vs CBO [not-audio_url] [/not-audio_url]

Duration: 34:17
Ready to discover the boring little campaign setting that's quietly draining your meta ads budget before your best ads ever get a fair chance to work? πŸš€ Most course creators blame high ad costs on weak creative or the wr…
352. Meta Ads - What's Really Working Now Part 1 [not-audio_url] [/not-audio_url]

Duration: 34:38
Ready to stop attracting freebie seekers and start filling your email list with leads who actually buy your online course? πŸš€ The Meta ads game has shifted again β€” and if you're still optimising for cheap clicks and high…