Powerful storytelling to authentically market your business and sell without the BS with Colette McBeth

Powerful storytelling to authentically market your business and sell without the BS with Colette McBeth

Author: Sophie Griffiths July 18, 2023 Duration: 44:32

What’s this episode about?

Former BBC news correspondent and author turned Storytelling and messaging mentor Colette McBeth joins Sophie in this episode all about how to effectively use storytelling to connect and convert clients in a way that feels easy, aligned and empowering.

In this episode we cover:

Here's what you can expect from this episode:

💡 Discover why storytelling is essential for building connection and engaging your audience. 

💡 Uncover the power of your own story and how to incorporate it into your messaging. 

💡 Learn how to craft relatable stories that resonate with your ideal clients that are 'brain friendly' and so much easier than content pillars. 

💡 Find out how to make your offers and services more desirable through storytelling.

Plus, we talk about: 

🦁 Ads vs organic - do you need both?

🦁 Behind the scenes: How Colette has used ads to grow her business (inc when she thought she'd lost £5k!).

🦁 Where to start if you want to use the power of stories in your business

Introducing Colette McBeth

Colette McBeth is the trusted storytelling and messaging mentor to 100s of women who want to reach more people, more powerfully without ever pretending to be someone they're not.

She's also the author of 4 thrillers that have been published all over the world and she spent 10 years as a BBC TV news and political correspondent.

Guest Key Links:

Facebook Group: https://www.facebook.com/groups/bigvisibilitylounge

Instagram: www.instagram.com/colettemcbethstorytelling

Core story blueprint: https://colette-mcbeth.mykajabi.com/the-story-club

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 


Sophie Griffiths knows that building a business online can feel like a lonely hustle, and her The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads is a direct response to that. It’s a space for women entrepreneurs-coaches, course creators, and service providers-who are fiercely ambitious but refuse to let growth come at the cost of genuine connection with their audience or themselves. Each episode moves beyond abstract theory, diving into the precise, actionable mechanics of Meta advertising and holistic business strategy. You’ll hear Sophie break down complex ad campaigns, discuss audience targeting nuances, and explore how to structure offers that actually convert, all through the lens of sustainable scaling. This isn't about generic tips; it's about the specific decisions that move the needle for online businesses right now. The conversations in this podcast acknowledge the real pressure of managing ads, creating content, and leading a team, while providing a clear path forward. If you're ready to grow your revenue without burning out, and you want marketing advice that feels both sophisticated and immediately usable, this is the resource. Sophie’s expertise as a Meta ads specialist and growth strategist translates into guidance that is both confident and deeply practical, designed for those who are done waiting and are ready to implement.
Author: Language: English Episodes: 87

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads
Podcast Episodes
Retail trends in 2022 with Catherine (The Resilient Retail Club) [not-audio_url] [/not-audio_url]

Duration: 38:22
Want to know what the key retail trends for 2022 will be? After a bumpy start to this year, many businesses are wondering what 2022 has in store, and what that means for their business. Relevant for both product and serv…
ADS: The P.M.T Approach: Finding the right people [not-audio_url] [/not-audio_url]

Duration: 17:45
First of a 3 part mini series about (what I like to call) the P.M.T Approach. It’s all about getting your marketing in front of the right people, with the right message at the right time – see what I did there 😉.This epi…