The Reality of Launching a brand new Mastermind & Minimind (at the same time!)

The Reality of Launching a brand new Mastermind & Minimind (at the same time!)

Author: Sophie Griffiths November 5, 2024 Duration: 32:27
The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads
BusinessEducationEntrepreneurshipHow ToMarketing

Fancy a peek behind the curtain of a £60K launch that looked slightly unhinged (!) but wasn't nearly as spontaneous as it looked? Pour yourself a cuppa, because in this episode I'm sharing the full, unfiltered story of how I launched both a mastermind AND a minimind program (yes, at the same time - my team thought I'd lost the plot!)

Here's what I'm spilling the tea on:

  • Why what looked like a 'quick' September launch actually started brewing back in April (and why this slow-cook approach was crucial to its success)
  • The mindset wobbles that nearly stopped me launching altogether (spoiler: imposter syndrome doesn't care how experienced you are!)
  • How I turned my 'failures' into my biggest selling points (and why my messy business journey became my secret weapon)
  • The exact steps I took to build the right audience BEFORE launching (no last-minute scrambling required!)
  • Why I made the slightly mad decision to launch two offers simultaneously (and how it actually worked out brilliantly)

Plus, I'm sharing how this launch helped me secure £15K in monthly revenue for the next six months - something that would have seemed absolutely crazy this time last year!

Ready to discover why sometimes the 'crazy' ideas are actually your best business moves? Pop the kettle on, grab your favourite biscuits, and let's dive into the truth behind launching bigger than you ever thought possible!

To find more information on the Minimind: CLICK HERE .

If you enjoy the podcast, here are some ways you can continue the conversation:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co


Sophie Griffiths knows that building a business online can feel like a lonely hustle, and her The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads is a direct response to that. It’s a space for women entrepreneurs-coaches, course creators, and service providers-who are fiercely ambitious but refuse to let growth come at the cost of genuine connection with their audience or themselves. Each episode moves beyond abstract theory, diving into the precise, actionable mechanics of Meta advertising and holistic business strategy. You’ll hear Sophie break down complex ad campaigns, discuss audience targeting nuances, and explore how to structure offers that actually convert, all through the lens of sustainable scaling. This isn't about generic tips; it's about the specific decisions that move the needle for online businesses right now. The conversations in this podcast acknowledge the real pressure of managing ads, creating content, and leading a team, while providing a clear path forward. If you're ready to grow your revenue without burning out, and you want marketing advice that feels both sophisticated and immediately usable, this is the resource. Sophie’s expertise as a Meta ads specialist and growth strategist translates into guidance that is both confident and deeply practical, designed for those who are done waiting and are ready to implement.
Author: Language: English Episodes: 87

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The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads
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