#186 Launch Debrief: 5 Tactics for a 100k Online Course Launch

#186 Launch Debrief: 5 Tactics for a 100k Online Course Launch

Author: Emily Reagan | Digital Marketing Mentor, Speaker December 5, 2023 Duration: 24:44

In this episode, I’m sharing key tactics that helped with my 100k UDMA School course launch. I’m reflecting on the importance of quality over quantity in student enrollment.

I truly believe that having motivated and committed individuals is way more valuable than just having big numbers. My goal was to bring in students who are genuinely enthusiastic about the program to make the overall experience better for everyone involved and contribute to higher success rates.

Listen to learn more about

  • 5 valuable lessons that teach you how to be a stand-out DMA
  • How I repositioned and adjusted the course pricing
  • Targeting the right audience for your program
  • The advantage of having early access sign-ups
  • Overcoming customer objections for more effective marketing

Tune in because I give you ideas of how you can show up in big ways within your client’s business – I'm all about helping you get to that next level!

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Links Mentioned in the Show


Connect with Emily:


Ways we can work together:

  1. Join the UDMA School Self-Starter Course: You'll learn digital marketing implementation, that will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to booking high-ticket clients who pay you premium rates.
  2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services


Emily Reagan brings her experience as a digital marketing mentor and speaker directly into your headphones with The Marketing Freelancer: Unicorns Unite. This isn't about vague inspiration; it's a practical dialogue for those navigating the specific challenges of running a solo marketing business. Each episode digs into the real work of positioning your services, attracting clients who value your expertise, and establishing pricing that reflects the true impact of your work. You'll hear conversations focused on moving beyond the feast-or-famine cycle to create a sustainable, profitable practice. Emily operates from the belief that every skilled freelancer possesses a unique set of talents-their "unicorn" qualities-that form the foundation of a standout business. The discussions in this podcast are designed to help you identify and leverage those strengths with confidence. Whether the topic is refining a niche, improving client conversations, or streamlining operations, the aim is actionable insight. Tuning in means joining a community focused on elevating the craft of freelance marketing, not just as a side hustle, but as a primary, rewarding career. If you're building a business in marketing, entrepreneurship, or creative services, this series offers a direct line to strategies and mindsets that can help shape your path forward.
Author: Language: English Episodes: 100

The Marketing Freelancer: Unicorns Unite
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