Branding Mini-Series #3
I see way too many virtual assistants who don’t stand out. They're not showing their personality. They have muddied messages. It's hard to even know what they do and who they serve.
I decided to bring back an old friend, a dynamic “hooker with a heart of gold,” Marisa Corcoran to talk more about brand messaging for service providers. (We’ll explain the hooker thing in the episode.) Marisa is the CEO and Founder of the Copy Confidence Society. In addition to writing the words that get landing pages converting at 60% or higher and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable messages.
She is so good at figuring out where your voice lies and how you lean in and infuse your personality into your copy. You know you're supposed to be doing it with your business, but how do you actually do it?
Listen to learn more about
- Starting your Word Closet and Goodwill Bag
- Creating a Hit List and Sh*t List
- How to nail down your “I help” statement
- The 5 Copy Stars
- How to stop sounding generic in a saturated market
- Marisa’s stance on using AI in copy
Tune in because I want your name to be tied to integrity and high-quality services. It all starts with clear brand messaging.
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
Links mentioned in the Show:
*my affiliate links
Connect with Marisa
Connect with Emily:
3 ways we can work together:
- Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
- Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
- Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
